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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?

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#KeynoteInks Visualize Key Takeaways From #B2BMX

B2B Marketing Exchange

That’s a wrap on another B2B Marketing Exchange event! We get it, 80 sessions is a lot , and if you’re a savvy, ambitious marketer, we bet you’re feeling some FOMO from the sessions you missed. The key to closing a deal is building a B2B story that connects with prospects. The result?

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Hacking Tribal Social Instincts with LinkedIn

Hinge Marketing

We’re likely all familiar with the sociological concept of “in-groups” and “out-groups” This concept is useful for shedding light on how groups function optimally at both a tribal scale and an SMB scale. Here’s a few: Strong, cohesive in-groups attract the best job candidates.

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Sales and Marketing Leaders Increase Video Investments Even Though 80% Not Confident in Measuring its Performance

Vidyard

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. Findings uncover how businesses today connect, communicate, and engage with buyers through video programs and identify gaps between how B2B professionals perceive video and how they actually use it.

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New Developments in B2B Loyalty Marketing

Biznology

Business marketers have much to gain from retention marketing. Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . How do you prevent defection?

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Is Marketing Staffing Going the Way of IT?

B2B Marketing Traction

With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing. The old static models of full-time marketing employees may not be serving your company anymore. I believe that marketing staffing is becoming more like IT (Information Technology) staffing.

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Sales and Marketing Leaders Increase Video Investments Even Though 80% Not Confident in Measuring its Performance

Vidyard

For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix. Findings uncover how businesses today connect, communicate, and engage with buyers through video programs and identify gaps between how B2B professionals perceive video and how they actually use it.