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AUGUST 29, 2018

Learn 4 ways that you can leverage user-generated content to attract more leads. Content created by your customers can enhance your marketing strategy.

User-Generated Content 109

User-Generated Content Generation Leads Lead 109

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JUNE 28, 2018

Learn how to win more leads, more trust, and more engagement with video marketing for your B2B business. Everyone says they want to do video, but are they doing it in a intentional way for their business? Learn how.

Trust Marketing 112

Trust Marketing Video Marketing Leads Lead 112

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SEPTEMBER 25, 2023

Read on to learn how manageable tasks like documenting buyer personas, developing a lead scoring system, and improving tech integrations can achieve the impossible: sales and marketing working together. The “marketing vs. sales” challenge is a tale as old as B2B time. Sales doesn’t follow up—we worked hard to get those leads!”

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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NOVEMBER 15, 2023

As a result, B2B companies are investing heavily in sales enablement tools. Research finds that over half of organizations report higher-quality leads because they use personas. As a result, objections will be addressed before a lead hits the sales workflow. Moreover, 36% say that personas contributed to shorter sales cycles.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

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NOVEMBER 27, 2023

That’s why we’ve pulled together our favorite B2B marketing automation strategies to set you on the path to success. Marketing automation B2B: Focus on personalization Customers are impatient, and their attention is now more fragmented than ever. B2B companies have complex buying processes (hello, long sales cycles!).

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

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NOVEMBER 7, 2023

Here’s the kicker: Among leading content marketing companies, that figure jumps to 29%. Only 49% of B2B content marketers are measuring return on investment, even at the first stage of their sales funnel, where they generate leads and build an audience.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

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SEPTEMBER 24, 2023

A B2B SEO strategy might include keyword optimizing your content, building more links to your website pages, and handling more technical areas (like making sure your website doesn’t load at a snail’s pace). Simple SEO: Create pillar pages If you aren’t using pillar pages, consider them in your B2B SEO strategy.

Lead Ranking 130

Lead Ranking Lead Scoring SEO Top of Funnel 130

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JUNE 16, 2018

Learn how Avery Dennison reduced licensing costs, streamlined marketing operations, and increased leads. Centralizing your MarTech stack is a daunting task, particularly for large organizations with divisions around the world used to working independently from each other.

Paid Search Agency 100

Paid Search Agency Companies Organic Leads Cost 100

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OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. For example, say you provide B2B products and services. The use of SMS should be prompted by your strategy, and not the other way around.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

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SEPTEMBER 25, 2023

Align marketing and sales on your ICP to deliver a shared understanding of what kinds of leads you want to prioritize. Everyone needs to be speaking the same language and tracking the same metrics as leads are generated, nurtured, and progressed throughout the shared marketing sales funnel. Startups or enterprise orgs?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

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FEBRUARY 26, 2024

The commission is usually based on the amount of clicks and/or leads delivered. eBook Learn More What is Cost Per Lead Advertising? CPL or cost per lead advertising is a pricing model for ads that charges advertisers only for the clicks that result in a conversion. What is a Lead? A lead is simply a potential customer.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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NOVEMBER 7, 2023

And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals. It also leads to a higher ROI for emails. Maybe this means that pile of leads from the trade show you just attended has to wait. Are your emails making it to the inbox? Use only the very best data.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

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JUNE 14, 2018

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Planning 103

Planning Marketing Plans Conversion Content Marketing 103

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OCTOBER 3, 2023

In B2B, where the sales cycle is usually considerably longer, CTAs usually reflect the prospect’s position in the funnel. Then there’s the ultimate goal for any B2B marketer: the “Handraiser.” A call-to-action (commonly abbreviated to “CTA” ) is a prompt to continue your journey as a customer.

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130