markempa

JANUARY 23, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Peachtree and SageCRM software.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

NuSpark Consulting

APRIL 26, 2012

We’ve aligned; now it’s your turn, but only if you crave more quality leads, more sales opportunities, and shortened sales cycles. NuSpark Marketing and Marseli form alliance to help b2b firms manage lead funnel, demand generation, and sales pipeline process. Why the alignment?

Top of Funnel 100

Top of Funnel Marketing Funnels Work Management Sales Qualified Leads 100

Circle Studio

OCTOBER 4, 2018

Many B2B firms are already leveraging marketing automation software and the majority of those that haven’t, plan to in the near future. A study from Act-On and Econsultancy found that 53% of B2B firms already have some form of marketing automation technology in place and 37% plan to utilize marketing automation in the future.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Valasys

SEPTEMBER 11, 2020

The goal is not to steal information but to lock legitimate users such as employees or customers out of a system. If data ends up in the wrong hand it leads to a data breach. Sometimes human errors also lead to data breaches. Companies, on average, take more than 90 days to identify a data brea ch. billion in 2019.

Phishing 52

Phishing Spyware Marketing Management Lead Ranking 52

Adobe Experience Cloud Blog

FEBRUARY 25, 2011

In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get? Does Your Drip Marketing Leak Leads? Actually not true.

Work Management 48

Work Management Leads Lead Marketing Qualified Leads 48

Hinge Marketing

MAY 15, 2015

Ever wonder why your competitors seem to attract and lock in the best prospects? Assuming you have a decent website, there’s probably one crucial element standing in the way of capturing and keeping your ideal prospects: a lead magnet. Huge mistake: Lead generation still tops the list of many B2B marketers’ priorities.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Auto Responder 48

Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. Buzzvil analyzed the 5.4

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Hubspot

NOVEMBER 4, 2015

If you haven't done so yet, it's time to establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals. Then lock these goals in with a service-level agreement between your marketing and sales teams. In fact, doing this was one of the key factors that enabled us to double our blog leads.

Planning 28

Planning Paid Search Agency Lead Ranking Marketing Plans 28

ANNUITAS

MARCH 8, 2023

ANNUITAS conducted a Go-to-Market Assessment of one B2B software testing company’s cold calling attempts prior to building a more orchestrated, content-led, multi-channel Perpetual Growth Engine. Random Act #2: More Leads; ANY Leads! Lower the scoring threshold and let those leads flow, baby! If so, you’re not alone.

Lead Ranking 130

Lead Ranking Top of Funnel Demand Marketing Qualified Leads 130

Heinz Marketing

DECEMBER 16, 2019

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Intercom user Elegant Themes added Intercom to their site and now converts 25% of leads through live chat. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

Top of Funnel 43

Top of Funnel Marketing Automation Services Work Management Enterprise Management 43

Convince & Convert

JANUARY 16, 2017

With another year upon us, B2B marketers are still struggling to reach the right buyers. No marketer wants to send 100 leads to her sales team to close a single deal; it would be incredibly more effective to send 10 qualified leads to close the same deal. The problem is, most leads in our marketing databases are cold.

Top of Funnel 154

Top of Funnel Sales Qualified Leads High Quality Lead Social Media 154

Industrial Marketing Today

JUNE 4, 2011

There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. Various studies and my own experiences with industrial clients show that filling the top of the lead-gen funnel is still the number one goal. Marketing does not end with filling the top of the funnel.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Marketing Insider Group

DECEMBER 8, 2020

Driven by a host of emerging technologies and an influx of new insights, b2b buyer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies.

Lead Ranking 355

Lead Ranking Lead Generation Paid Content Lead Scoring 355

Convince & Convert

OCTOBER 22, 2013

They all need to be excellent if you want to proceed. If I had to choose one, I’d choose ideation , because most people start way too small for success. If your ideas are big, the content follows and everything falls in place. You can always scale back from a big idea, but it’s harder to scale up. How can you manage risk in your content marketing?

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Hinge Marketing

APRIL 6, 2017

I’ve been a part of many website design processes, spanning many different business configurations —content driven, B2C, B2B, web apps. They are the opposite of an impulse purchase you might see in the B2C (and sometimes B2B) world. In between, a lot of nurturing goes on. The first you will have to find in your firm.

Work Management 89

Work Management Marketing Automation Services Marketing Websites Marketing Management 89

Marketing Insider Group

JANUARY 31, 2012

I started the B2B Marketing Insider blog to share marketing tips and tricks and my view of the marketing landscape from my perspective – someone who’s living and breathing this stuff every day. Quality vs. quantity of leads, the conversion process and the marketing mix (how many events?) ” Congratulations Sara!

Trends 100

Trends Planning Peer-to-peer B2B Thought Leadership 100