DiscoverOrg

MAY 21, 2014

These best practices are important to any and all organizations utilizing outbound email marketing for lead generation. Without an understanding of these strategic methods for reaching your target audience, your lead generation efforts risk bypassing the inbox and heading straight towards their junk folders.

Deliverability 136

Deliverability Email Marketing Marketing Strategy Marketing & Strategy 136

DiscoverOrg

JULY 3, 2018

Nurture closed-dead B2B sales opportunities. You already qualified these leads and built a relationship. You don’t have to start entirely from scratch, though. Leverage previous engagement in your new outreach. Remind them of the value that they once saw in your solution and what is possible now.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

DiscoverOrg

MARCH 27, 2017

Q: What specific metrics can marketers track to prove the impact of ABE outside of leads generated? While leads and opportunities are important to note, it’s not enough for ABE. Both are important to the growth of a B2B business, but they do very different things and require different processes and skills.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

DiscoverOrg

SEPTEMBER 14, 2018

If you’re a B2B sales, marketing, or business development, we’ve got a hand-picked don’t-miss Dreamforce session for you. How to Leverage Prospect Insights for Lead Generation”. That means having all your B2B marketing data in one place, alongside some metrics. Get off the beaten trail. This is serious business.

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

DiscoverOrg

MAY 7, 2019

Lead generation. 3: Sales intelligence for lead generation. Here are a few ways marketing and sales intelligence contribute to lead generation at events: The trade show or conference itself may be the central hub of activity – but the demand-gen team uses it as an opportunity to drum up business.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

MARCH 5, 2018

How is it different from a lead list? The term “Sales Intelligence” is frequently thrown around in sales and marketing, but there’s a lot of confusion about what it actually refers to. What is sales intelligence?

Marketing Automation Services 265

Marketing Automation Services Purchase Intent Buying Cycle Marketing Prospects 265

DiscoverOrg

MAY 23, 2018

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. You guys take forever to follow-up on our leads – and you wonder why they don’t convert? Why would we waste our time on leads that are never going to convert?

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257

DiscoverOrg

SEPTEMBER 17, 2018

If you’re a B2B sales, marketing, or business development, we’ve got a hand-picked don’t-miss Dreamforce session for you. How to Leverage Prospect Insights for Lead Generation”. That means having all your B2B marketing data in one place, alongside some metrics. Get off the beaten trail. This is serious business.

Account Based Marketing 120

Account Based Marketing Top of Funnel First-Mover Advantage ABM 120

DiscoverOrg

MARCH 5, 2019

When asked why leadership changes matter, DiscoverOrg CRO Patrick Purvis likes to tell this story: “In 2012, Salesforce closed a legendary estimated $140 million deal with State Farm. At the time, it was one of the largest single sales in Salesforce history.

Outreach 222

Outreach Work Management Case Studies Purchase Intent 222

DiscoverOrg

AUGUST 24, 2017

B2B vs B2C vs B2P. The terms B2C (business-to-consumer) and B2B (business-to-business) are essential, elementary for a person beginning the journey into the professional world. B2B sales and marketing – stuck in a cage. B2B, on the other hand, is generally dictated by a misguided understanding of prospective customers.

B2B 191

B2B Buyer Personas B2B Sales B2B Marketing 191

DiscoverOrg

NOVEMBER 29, 2016

DiscoverOrg’s buyers are either sales or marketing professionals all with different lead generation targets and objectives. While most of our clients are tech companies, their core offerings are very different: IT staffing, IT consulting, Information Security, ERP, Application Development, Big Data, Infrastructure, VAR, etc.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120

DiscoverOrg

DECEMBER 15, 2016

Sales intelligence technologies, for example, will need to get better at helping customers identify the right leads across the right accounts while giving marketing greater visibility into those accounts and the ability to leverage those leads for improved content and campaign targeting.

Trends 120

Trends Work Management Marketing Management Paid Search Agency 120

DiscoverOrg

MAY 30, 2018

If you’re at a small company or startup, you were probably impressed and inspired by the highly sophisticated and advanced techniques that your peers at large companies with big teams are using to build lead pipeline. Sales and marketing event season just ended.

Ad Building 270

Ad Building Peer-to-peer Demand Generation Agencies Startups 270