article thumbnail

20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The Most Effective B2B Marketing Strategies. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency.

article thumbnail

Three Crucial Classes of Marketing Analytics Tools

Webbiquity

Competitive benchmarking: How do your results compare, across channels, to those of key competitors? Performance: Which content or channel is having the biggest impact? Predictive/prescriptive: Based on recent results, which topics or channels are likely to perform best in the near future? Web Analytics Tools.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cirque du Soleil spotlights its digital strategy

Martech

Today’s digital experience platforms are geared up to serve every kind of business, traditional or disruptive, from D2C and e-commerce to banks, engineering and construction and publishing. How about the largest contemporary circus company in the world? “Definitely the multi-site infrastructure,” said Camirand.

article thumbnail

Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

In other words, using AI to coordinate true multi-channel customer engagement that centers around the customer lifecycle. This is not ‘drip nurture,’ nor is it simply the CMS teeing up ‘if you were interested in this, you may like this.’ It is scaling this interaction across all customers and journeys.

article thumbnail

19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Use Retainer vs. Project Contracts.

article thumbnail

19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Use Retainer vs. Project Contracts.

article thumbnail

Video Trends: The Top Five B2B Predictions for 2021

Vidyard

B2B sellers will become experts at creating and engaging with video. As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities. The beauty of that is that you can utilize what you already have: Your employees!