NetLine

MARCH 6, 2024

Intent data is a powerful tool that can transform the way we approach B2B marketing strategies. Over the past two years, we delved into what marketers need to make the most of B2B intent data. Image caption: Finding the best target accounts shouldn’t be like searching for a lost opportunity in the dark.

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Ideal Customer Profiles Intent Data Buyer Need Intent 52

Zoominfo

OCTOBER 28, 2020

You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? Why circle back and polish up a brand new intent engine? value to our customers? Many vendors claim to provide their intent data in “real-time,” but let me let you in on a dirty little secret.

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Zoominfo Intent Data Buyer Intent Intent 100

SalesIntel

MARCH 8, 2023

According to HubSpot , 61% of B2B marketers say generating traffic and leads is their most difficult task. B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. What is Buyer Intent Data? What are B2B Intent Data Providers ?

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Intent Data Ideal Customer Profiles Intent Bombora 52

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

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Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Marketing Insider Group

DECEMBER 2, 2020

Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls. Most of this content and messaging is focused on: “Large” industry shifts that are happening and what your solution offers that every potential customer may be trying to achieve.

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Intent Data Account Based Marketing ABM Intent 242

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. Buyer Intent Data Sources.

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NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

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Adobe Experience Cloud Blog

JUNE 26, 2019

The digital revolution has raised customer expectations massively. People want much more than just a product—they crave a complete experience. It rests on your ability to maximize your customers’ experience. Intent data. But with so much data at hand, how do you effectively manage it?

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LeanData

JULY 6, 2022

Spoiler alert: Data drives B2B sales and marketing success. Now with the obvious out of the way, it’s time to speak to bettering the data that fuels your company’s growth. Two important considerations in bettering your revenue team’s data are data enrichment and account intent data.

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Intent Data Intent Ideal Customer Profiles Enterprise Management 98

Zoominfo

JULY 5, 2023

Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. They rely on ZoomInfo throughout their sales cycle for comprehensive data about accounts they’re targeting — and new accounts that can expand their market.

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Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Only B2B

FEBRUARY 11, 2024

That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. But with different types of intent data available – first-party, second-party, and third-party – choosing the right one can feel like a complex puzzle.

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Intent Data Intent Work Management Marketing Management 62

Only B2B

OCTOBER 5, 2021

Consider a situation in which you can extract data from your prospective clients who are searching for a product that is comparable to (or identical to) what you provide. If you utilize intent data correctly, it will provide you with such capacity. How are marketers using intent data to increase revenue?

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Oktopost

MAY 23, 2024

” – Colin Day, Managing Director EMEA, Oktopost Social intent signals are valuable indicators of engagement that can be tied to revenue generation for B2B organizations. One of the biggest challenges faced by marketers right now is the data overload from social media.

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Intent Data Intent Intent Signal Peer-to-peer 84

Binary Demand

JULY 26, 2023

Enter B2B data – the treasure trove of insights about other businesses that can revolutionize how you operate, strategize, and conquer new horizons! In the realm of B2B, data refer to pertinent information concerning other businesses. If that’s the case, Business-to-Business data becomes a critical asset for you.

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Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. Opportunity data means favorable conditions, such as a financing round or a new C-level officer.

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Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. 73 percent say intent accelerated their pipeline. Retain and upsell customers.

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Intent Data Work Management Intent Marketing Management 98

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. Let’s start with that dream customer. Your digital-savvy B2B prospect is researching the product they think they need. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep.

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Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Only B2B

APRIL 3, 2024

Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures.

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Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. That starts with going after the right accounts that match your ideal customer profile (ICP).

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Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

DealSignal

MARCH 2, 2024

Well-targeted B2B marketing hinges on precise audience insights. These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. The sheer variety of possible intent data use cases is a major reason.­ Email campaigns 4.

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Intent Data Intent Intent Leads Ideal Customer Profiles 52

SalesIntel

JANUARY 21, 2022

.” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. What is Intent Data in a Nutshell? What is Intent Data in a Nutshell? Growing the productivity of your sales staff is critical.

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NetLine

JUNE 12, 2023

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. What Insights Can B2B Intent Data Provide? So what types of insights can intent data provide?

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Intent Data Intent Marketing Budget Ideal Customer Profiles 59

Oktopost

APRIL 29, 2024

Paying attention to our audience engagement on social media and understanding it, is where social intent data comes in. Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. What is social intent data?

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Intent Data Social Media Intent Lead Ranking 62

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. So why is intent-based marketing so popular? In order to do this, it relies solely on the concept of intent data.

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Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Zoominfo

AUGUST 22, 2022

Like other things in marketing, the answer can be found by focusing on your customer. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Then there’s intent data.

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Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Rev

FEBRUARY 28, 2023

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Intent data offers much better predictive capabilities than standard firmographic filters (like industry , headcount , location or revenue ). Intent data is powerful. There’s no doubt about it.

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Intent Data Intent Ideal Customer Profiles Intent Signal 78

Madison Logic

FEBRUARY 10, 2023

Account-based marketing (ABM) strategies are successful when B2B organizations target customers with the highest propensity to buy their solutions. While creating a “wish list” of high-profile companies you want to win seems right, tight marketing budgets force you to take a more systemic approach.

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Demand Generation Ideal Customer Profiles Account Based Marketing Work Management 52

SalesIntel

JULY 19, 2023

B2B data is a strategic asset, providing valuable insights into target markets, customer behavior, and industry trends. It allows organizations to identify and prioritize high-potential prospects, personalize their marketing efforts, and make data-driven decisions. to ‘Why Not!’ to ‘Why Not!’

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Ideal Customer Profiles Marketing Automation Services Bombora B2B 98

Zoominfo

MAY 31, 2022

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. Without a strong data foundation, even the most well-thought-out ABM playbook will fail. It’s a scalable yet customized approach that places emphasis on the buyer experience.

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Account Based Marketing Ideal Customer Profiles Planning ABM 130

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. Let’s start with that dream customer. Your digital-savvy B2B prospect is researching the product they think they need. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep.

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Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? They go online, research, seek answers, and learn about tips, tricks, and products.

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SalesIntel

MARCH 26, 2022

B2B sales and marketing success depends heavily on data. However, it is not enough to use the data only for reaching your prospects. Every good marketer and sales professional knows the potential value of B2B data and its power to help achieve comprehensive business objectives. What is Intent Data?

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Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. That’s where strategy comes into play.

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Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM intent data is about ABM marrying Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms.

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Ideal Customer Profiles Account Based Marketing ABM Intent 52

Smashmouth Marketing

JUNE 1, 2022

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Fusion has developed industry award-wining ABM experiences for its clients.

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SalesIntel

JANUARY 26, 2023

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This article covers all that you need to know about B2B data. What is B2B Data?

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