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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. Since each one of us has a different variety of reports coming a litany of systems like SAS, Aprimo, Webtrends, iCrossing, Radian6, Facebook, Vocus, Wordpress and where it isn’t automated then it’s just Excel.

iCrossing 100
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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. Since each one of us has a different variety of reports coming a litany of systems like SAS, Aprimo, Webtrends, iCrossing, Radian6, Facebook, Vocus, Wordpress and where it isn’t automated then it’s just Excel.

iCrossing 100
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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

SES San Jose: Social Media Analysis and Tracking by TopRank Online Marketing Blog Jessica Cameron-Ruud provides detailed notes on this SES panel discussion featuring Todd Parsons of Buzz Logic , Rob Key of Converseon , and Edmund Won from iCrossing.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

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Check out the amazing speakers who will be at MarTech Boston

chiefmartech

Rishi Dave , CMO of Dun & Bradstreet, on B2B marketing and digital transformation. Shiva Vannavada , CTO at iCrossing. If you want to understand the real truth of how to lead at the intersection of marketing, technology, and management, this will be a two-day conference you won’t want to miss.

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Marketing + Technology + Management – Hype = MarTech

chiefmartech

Rishi and I will then continue that conversation in the context of B2B marketing — although Rishi will explain how “consumerization” of the business buyer’s journey increasingly parallels the digital dynamics in consumer marketing.