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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). There's even a Google Maps mash-up to show author locations. microblogs (Twitter, Friendfeed , etc.),

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

Over the next two months, I’m going to share a multi-party in-depth playbook for kickstarting and scaling a B2B business. In addition to these juggernauts, I’ve also pulled in a handful of my favorite up-and-coming B2B startups, including Linear, Vanta, Stytch, Zip, Census, Persona, and Hex. Every prosumer product (e.g.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Q: How do you compare your video marketing efforts on YouTube with your blogging program? But, remember, a YouTube video can be easily embedded into a blog post. In fact, that is exactly why I created our YouTube channel. Alas, that ideal is rarely achieved-but we nail it sometimes. A: There are similarities and differences.

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How to Identify Content Topics That Hit Home With Your Readers

Hubspot

Millions of people with questions take to Google (or another search engine of choice) to find their answers. He's using HubSpot to show the keywords most commonly searched to find his content -- and if you don't have HubSpot, Google Analytics will also show some keyword information. Here are the venues you could be using to do that.

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Growth Marketing Software Stack for B2B Companies

Lead Liaison

Business Operations: Google. Task Management: OneFocus™ , Trello , Google. Business Platform : Google. Most companies go one of two routes here, Microsoft or Google. Many companies “think” they need Microsoft and still think of Google as a solution for personal use. Oh – and it’s backed by Google!

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land.