WebMarketCentral

OCTOBER 26, 2009

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. This post is an excellent starting point for those new to Twitter.

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. How can b2b firms approach social media more strategically?

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

FEBRUARY 27, 2009

Tom helps clients—independently and through B2B technology marketing and PR firm KC Associates —increase visibility, credibility and business success through interactive marketing and PR activities. Mark manages all aspects of the social media strategy -- including the blog, Twitter, podcasts, videos and KPIs.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

JANUARY 7, 2008

Later, I wrote about a couple more , and newer sites such as Twitter keep popping up. del.icio.us , Digg , Furl , Backflip ), community ( MySpace , Searchles ), networking ( LinkedIn , Facebook ), etc. Social media sites are multiplying like rabbits. A while back, I posted the Alexa rankings for 42 popular Web 2.0 social tagging sites.

Social Networks 20

Social Networks Web 2.0 PageRank Digg 20

WebMarketCentral

OCTOBER 22, 2009

Similarly, a click-through from Twitter or Facebook may have been influenced by any variety of other online and offline marketing efforts, so giving 100% credit to social media for lead may be overstating the case. Social Tagging.

Social Media 20

Social Media ROI Web 2.0 Media 20

WebMarketCentral

DECEMBER 9, 2009

How are b2b buyers actually using social media in their research and buying decisions? As the release notes, "Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers."

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

OCTOBER 20, 2009

But what sets Nabbit apart, and makes it interesting to both b2b and b2c marketing professionals, is the tool's ability to serve as a platform for integrated advertising campaigns. If the listener has opted to share their Nabbs with their friends on Twitter or Facebook, a message would also appear there.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20