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B2B Marketing Trends for 2021

Heinz Marketing

I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. Virtual events became widely popular across the B2B landscape, however Zoom fatigue quickly became an issue and companies weren’t seeing much success. How to engage prospects. Let me know!

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+.

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Book Review: Marketing in the Round

Webbiquity

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. Of course, for many b2b purchases, or infrequent and high-value consumer purchases, friends and family may not be much help.

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Preparing Your Business for 2023 With B2B Lead Generation Strategies

Only B2B

Here are some B2B lead generation strategies to attempt in 2023. Finding the appropriate leads is the ultimate aim of B2B marketing management and is critical to the success of your business. We have some B2B lead generating strategies you may implement to ensure that 2023 is a lead-filled year. B2B Lead Generation Fundamentals.

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Content SEO

Online Marketing Institute

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content.

SEO 40
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What Is Outbound Marketing? Definition, Types, Strategy, Best Practices, and Examples

Martech Advisor

Some of these include advertising (traditional and digital), cold emailing, cold calling, trade shows, and content syndication. Here are a few types of digital ads just to give you an overview of how expansive the advertising landscape is: Search engine marketing (SEM). Let us know on Twitter , LinkedIn , or Facebook.

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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. are they more likely to use Facebook or a specialized discussion forum? What online publications do they read? What groups do they belong to?)