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Should Your Brand Voice Stay the Same Across Social Channels?

Contently

Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Image credit: Elastic Email. Link retargeting is as simple as adding your retargeting pixel code—be it Facebook, Google, Twitter, or otherwise—to your branded link , so that anyone who clicks on the link is added to your retargeting audience. Connect with him on Twitter and LinkedIn.

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4 Examples of Virtual Reality Marketing: Lessons for Marketers

Martech Advisor

According to a survey by Elastic Path , 56% of customers feel Virtual Reality (VR) is overrated. B2B industries can tap into the potential of VR to create demos for large or expensive equipment. Tell us on Twitter or LinkedIn or Facebook ; we’re always listening. Did these VR examples inspire you to do more?

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How Channel Marketers Engage on Social Media

Funnelholic

Whether you’re a B2B marketer working at a fledgling startup or in an enterprise organization, you most likely understand the importance of channel partners. When it comes to the types of content they share on social media (via Twitter), these executives lean into the trend toward more visual content.

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Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. How can b2b marketers, especially those who DON'T have audiences of millions or hundreds of thousands, build a tribe? Give away lots of relevant info through blogs, twitter, industry events, etc.

Lead Gen 100
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Customer Engagement Software Pricing Guide

TrustRadius Marketing

The Premium Package includes integrations with apps like WhatsApp, Facebook, Twitter, and WeChat. Elastic SIP Trunking SIP trunking enables worldwide connectivity for VoIP infrastructure. Pro enables messaging, email, and online chat capabilities. Overage fees amount to 10 cents for every 100KB. Annual pricing starts at $10 per year.

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ClickInsights: 3 important components that will make a great case study

Ambal's Amusings

Michele Linn's blog Savvy B2B Marketing. Stephanie Tilton's blog Savvy B2B Marketing. Blog Stories That Sell Twitter Casey_Hibbard. Blog Kranzcom Twitter jonkranz. Savvy B2B Marketing. Blog Savvy B2B Marketing Twitter MicheleLinn. Recommended Resources from Experts on Case Studies. Casey Hibbard.