TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Content4Demand

AUGUST 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. He expects intent data to play a vital role in the future of B2B content. In a word—yes!

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

DemandBase

MARCH 23, 2020

But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible. So, how should B2B marketers operate in this new reality? Prioritize your team’s actions based on intent signals. More guiding, less selling.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

TrustRadius Marketing

OCTOBER 3, 2022

Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . First-party intent data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Tony Zambito

MAY 17, 2021

Marketing and Sales Leaders Must Adapt To A New Era For B2B To Succeed With ABM And ABX. Jon Miller, chief marketing and product officer of Demandbase is advocating for ABX. ABM has been a content-driven program found highly desirable for B2B marketing departments. And adopting a lifecycle viewpoint.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. ABM is an intentional change of direction from conventional B2B. ABM responds to key challenges in B2B sales.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Demandbase. EverString. Lattice (Lattice Engines).

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

SalesIntel

APRIL 19, 2024

10 Best Lead Enrichment Tools SalesIntel SalesIntel is a comprehensive data enrichment tool that gives GTM teams a competitive edge in B2B interactions. SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Access advanced-level B2B data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

10 Best Lead Enrichment Tools SalesIntel SalesIntel is a comprehensive data enrichment tool that gives GTM teams a competitive edge in B2B interactions. SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Access advanced-level B2B data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

DemandBase

APRIL 3, 2019

Artificial Intelligence (AI) has been a big buzzword in B2B marketing for several years now, but how are marketers really using AI? 52 percent listed better understanding of buyer intent. 46% list capturing intent signals from accounts or individuals. And does the hype match up to reality? Cost/budget constraints (55%).

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84

PathFactory

MAY 3, 2022

Everyone has a hot take on how the traditional B2B sales model has died, changed, morphed, or remains relevant – alive and kicking. The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner. So, How did we get here? Our reason?

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

DemandBase

SEPTEMBER 13, 2018

I talked with marketing influencer and host, Drew Neisser, about the world of Account-Based Marketing (ABM) and why it’s no longer just optional for B2B marketers. In my role as CMO of Demandbase, I worked to help the company become the ABM category creator, with recent recognition as a leader by Forrester. Conclusion.

Account Based Marketing 80

Account Based Marketing ABM B2B Marketing DemandBase 80

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. The role of intent data in Account Based Marketing . Broadly speaking, there are two type of intent data.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

DemandBase

DECEMBER 18, 2018

Ad measurement is a key area where B2B advertisers have been under-served as a result of the ad-tech industry’s heavy lean toward consumer budgets. Instead, you’ll find yourself relaying to sales that your ad programs increased pipeline from target accounts by 45% , as we did at Demandbase.

Cost per Lead 53

Cost per Lead Advertising Agencies Advertisements Advertising 53

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. B2B2MX: Invest in Intent Data.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

DemandBase

MAY 12, 2020

Given the uncertain long-term impact of the pandemic on the global community, as B2B marketers, we should double down on creating meaningful brand experiences through content that supports and empowers our online communities. at Demandbase—all parts of an effective Account-Based Marketing strategy. Lean in on intent.

Webinar Metrics 59

Webinar Metrics DemandBase Account Based Marketing Intent Signal 59

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

DemandBase

AUGUST 14, 2019

With over 70% of B2B buyers starting their research with generic search and regulations in Europe of the GDPR, understanding your buyer is critical. But as a B2B Marketer in Europe, I know that for many Marketers ABM is not a common approach and a lot of people just don’t know where to get started. ABM doesn’t have to be hard.

Buying Cycle 58

Buying Cycle Ideal Customer Profiles Buy Account Based Marketing 58

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? COO at LiveRamp B2B | LinkedIn. The truth is vision isn’t easy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Engagio

JANUARY 7, 2019

For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing. These trailblazers offer their predictions of trends in the B2B marketing world for 2019. What intent deserves immediate action?

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

DemandBase

NOVEMBER 19, 2018

Agencies, Systems integrators, and other service providers—who are active in about 50% of all B2B companies, helping them to make effective use of their CRM, Marketing Automation, and related martech investments—were nowhere to be found. Personalization based on AI + Intent. My, what a difference 3 years makes!

Account Based Marketing 40

Account Based Marketing Paid Search Agency Advertising Agencies ABM 40

DemandBase

SEPTEMBER 17, 2018

With ABM (Account-Based Marketing) increasingly becoming a must-have in every B2B Marketer’s toolkit, the number of ABM-focused sessions continues to grow at Dreamforce. Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Heinz Marketing

AUGUST 30, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The pattern that started to form was primarily most of the opportunities created had what’s called a signal attached to it. And the signals came in three categories.

Ideal Customer Profiles 117

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 117

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. A “Dream Come True” for B2B Revenue Teams.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Aberdeen

FEBRUARY 6, 2019

In B2B marketing and advertising, goals are all about identifying the right audience, the right time to engage them, and the right approach to the engagement. Job titles at B2B organizations are becoming more disparate and meaningless (rather, open to interpretation) every day. Segments of Which Audiences?

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40

Aberdeen

FEBRUARY 6, 2019

In B2B marketing and advertising, goals are all about identifying the right audience, the right time to engage them, and the right approach to the engagement. Job titles at B2B organizations are becoming more disparate and meaningless (rather, open to interpretation) every day. Segments of Which Audiences?

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40

Engagio

AUGUST 9, 2021

B2B markets are more competitive than ever. And that’s where leveraging intent data comes in. And that’s where leveraging intent data comes in. What is intent data? Intent data is an indicator of an account’s current level of interest in your company or category. There are two types of intent.

Intent Data 127

Intent Data Ideal Customer Profiles Intent Work Management 127

Engagio

MARCH 20, 2024

Are your B2B advertising campaigns reaching the right people at the right accounts to drive your ROI? It’s important to begin with a foundational truth about B2B advertising: B2B buying is not the same as B2C buying, nor are the tools and technologies built for B2C advertising conducive to your success with B2B advertising.

Advertising Agencies 71

Advertising Agencies Ideal Customer Profiles Account Based Marketing ABM 71

Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Let’s use an example of a B2B SaaS solution: CRM Software.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SalesIntel

APRIL 2, 2024

What Is B2B Sales Intelligence? Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. Intent Data Both ZoomInfo and SalesIntel provide intent data.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

TrustRadius Marketing

OCTOBER 3, 2022

To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers. Intent data is a powerful resource that can help brands reach some of their most valuable prospects in the market.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Engagio

JUNE 21, 2023

The landscape of B2B buying decisions is undergoing a seismic shift. This evolution, from individual leads to accounts, and now to these essential buying groups, marks a pivotal moment in B2B marketing. This evolution, from individual leads to accounts, and now to these essential buying groups, marks a pivotal moment in B2B marketing.

B2B Sales 62

B2B Sales Buy Top of Funnel DemandBase 62

DemandBase

AUGUST 18, 2020

How should a B2B marketing leader think about budgeting for ABM? We know this is a common challenge for many B2B marketing leaders, so the team here at Demandbase has put together this brief resource unpacking this critical question. In fact, in our study, getting budget was the number two challenge they faced.

Account Based Marketing 115

Account Based Marketing Budget Programs ABM Marketing Budget Creation 115

DemandBase

JULY 21, 2020

The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target. We’ll dive into 3rd-party intent data later, but let’s start with the power of predictive analytics. 1) Read the Minds of Your Customers by Combining 3rd-Party Intent Data with 1st-Party Engagement Data.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

OCTOBER 31, 2021

To discuss the five keys to successful B2B marketing we must first begin by looking at how B2B marketing has changed in recent years. In short, B2B marketing has evolved from funnel focused to revenue focused measurement. So, how does the modern marketer in a B2B brand make the transition to driving revenue?

B2B Marketing 63

B2B Marketing Account Based Marketing Lead Ranking Work Management 63