B2B Online Advertising: Improve Targeting by 10x (or more!)
Digital B2B Marketing
OCTOBER 18, 2012
B2B advertising begins with the target audience. Here are a couple examples of how B2B target audiences are generalized for advertising: Juniper targets companies with large data centers. Yesterday Demandbase launched Company-Targeted Advertising, giving marketers a second option with some different capabilities.
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