B2B Demand Lead Scoring Marketing Automation 
LeadSloth
APRIL 15, 2010
If you want to make a start with Lead Nurturing, what are the right questions to ask? In this post I present a short checklist of questions to ask before you get started with lead nurturing: Do you want to nurture new leads, existing leads or both? When do you send leads to sales? Segmentation. Dynamic Campaigns.
LeadSloth
AUGUST 26, 2010
This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. I asked myself: Does Marketing Automation Get Social? How can Social Media be integrated with Marketing Automation? Lead Intelligence.
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LeadSloth
SEPTEMBER 3, 2009
Marketing Automation is on its way to the peak of the hype cycle. However, there are a couple of B2B Marketing experts who understand how to avoid inflated expectations. Together with Craig Rosenberg (aka The Funnelholic) of Tippit she presented a webinar called The 9 Metrics Every Marketer Must Track.
LeadSloth
OCTOBER 26, 2010
There are certainly a lot of capabilities within marketing automation. Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. Improve Lead Interaction with Good Segmentation. Automatic Scoring Prioritizes Leads That are “Sales Ready”.
LeadSloth
AUGUST 24, 2009
Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. And please share your Marketing Automation “horror&# scenarios in the comments below!
LeadSloth
NOVEMBER 16, 2009
Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. In addition to Marketing Automation, there were two big topics: Social Media and CRM. Many attendees were confused by CRM vendors claiming to offer full marketing functionality. Strong Features of Marketing Automation.
LeadSloth
MARCH 22, 2009
I’m working on an interesting project right now: moving away from a marketing automation system. The company in question has used a comprehensive marketing automation system for about 2 years. In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads.
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