Chris Koch
FEBRUARY 26, 2010
The number of B2B buyers who are ready to buy as soon as they engage with our marketing is small—and social media will make it even smaller. We are trying to generate demand during this stage, not create leads, because these people aren’t ready to become leads. We have to generate demand before we can generate a lead.
Chris Koch
DECEMBER 18, 2009
In a recent post, I offered some hard research data to support the growing importance of social media to B2B. The first hurdle for B2B marketers in developing a social media strategy is presenting a case for why their companies should be involved in social media at all. But of course, no B2B marketing strategy does that.
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Chris Koch
AUGUST 16, 2011
Certainly, you know that the kinds of douche bags who practice the aforementioned cell phone marketing are no doubt out there somewhere hatching an internet cookie scheme that will so outrage the American public that the little old ladies (and men) will finally rise up and demand relief, just as they did with telephone marketing.
Chris Koch
AUGUST 16, 2011
Certainly, you know that the kinds of douche bags who practice the aforementioned cell phone marketing are no doubt out there somewhere hatching an internet cookie scheme that will so outrage the American public that the little old ladies (and men) will finally rise up and demand relief, just as they did with telephone marketing.
Chris Koch
MAY 21, 2010
But I will tell you that this week I attended an excellent event run by Silver pop called the B2B marketing University in Boston. Because of my Twitter interactions with people in the B2B realm, I had all the information I needed to be able to approach four people I recognized at the event (if you’re reading this, you know who you are!)
Chris Koch
NOVEMBER 24, 2009
Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies. Demand respect in all interactions. Here are links to the best examples of B2B corporate social media policies that I found: Cisco. Tweet This Post.
Chris Koch
JUNE 25, 2009
Social media will demand involvement that is much more personal. That’s why it’s important for us to start building our expertise in social media today, even if social media isn’t yet at the top of our marketing agenda (and our research shows that among B2B marketers, it is not). Social media causes fear. What do you think?
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