The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Adobe Experience Cloud Blog

MAY 15, 2019

For many B2B companies, segmenting with parameters like title, industry, and role is the extent of their efforts. So, pay close attention to your data hygiene. Many companies operate today with the same basic data strategy they used when CRMs first launched. Five tips for effective audience segmentation.

Demand Generation 134

Demand Generation Segmentation Demand Generation 134

The Point

DECEMBER 15, 2020

Maybe prospects are just tired of the same emails and messages over and over again, but might respond to a creative spark.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

SalesIntel

AUGUST 4, 2021

Although it is difficult for information security organizations to enter these sectors, a smart cybersecurity business campaign is the key to generating more B2B leads and winning the field. In the B2B world, you can’t avoid email marketing. Impact on Email Marketing ROI. Completeness.

CRM 52

CRM Enterprise Management Business Work Management 52

The Point

APRIL 30, 2012

In sum, subscription management is an effective way to reduce unsubscribes, increase response rates (by allowing subscribers to choose the emails that most interest them), and improve data hygiene. Maybe the people who unsubscribe from your emails aren’t really saying “I don’t want to hear from you again.”

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

Zoominfo

JULY 31, 2019

Whether you realize it or not, the efficiency, productivity, and drive of your B2B sales team is directly dependent on the quality of your data. Good data leads to less time spent prospecting, more meetings on the calendar, and ultimately more revenue. What is bad data and how does it occur? Keep reading.

B2B Sales 173

B2B Sales Enterprise Management Data Hygiene B2B 173

Conversica

SEPTEMBER 12, 2018

That includes cold calling, managing the CRM’s data hygiene for your accounts, scheduling prospecting and researching time, emailing and meeting with your manager. Luckily, sales is also using AI. Anyone who’s been in sales knows that every deal is won on top of a mountain of drudgery. It’s a lot.

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49

Adobe Experience Cloud Blog

OCTOBER 28, 2008

The next interview in the B2B Marketing thought leader interview series is with Robert J. Tell us a little bit about how you got into B2B marketing. I originally started my career in direct marketing where I worked with some of the largest B2B and B2C companies in the world. and what you like most about it.

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

Martech

SEPTEMBER 21, 2021

Marketing automation focuses on the definition, scheduling, segmentation and tracking of marketing campaigns, allowing the marketing and sales organizations to nurture leads with highly personalized content aimed at attracting and retaining customers. Lead management. What do marketing automation tools do? Mobile marketing.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

DealSignal

MARCH 22, 2023

3 Personalize lead nurture campaigns Speaking of audience segments, another big lead strategy marketers don’t want to sit out on is personalizing their lead nurture campaigns. According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

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Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Litmus

OCTOBER 6, 2022

This piece originally appeared in B2B News Network. But your email personalization is only as good as the data you have available. And since email subscribers’ interests and preferences can change, it’s critical to implement good data hygiene practices through progressive profiling email marketing for optimal results.

Ideal Customer Profiles 96

Ideal Customer Profiles Profiling Email Marketing Planning 96

DealSignal

JUNE 3, 2021

3 Personalize lead nurture campaigns Speaking of audience segments, another big lead generation strategy marketers don’t want to sit out on is personalizing their lead nurture campaigns. According to Forrester , companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. Dan recommends a tagging system that includes geography, product/solution area, offer type (blog, case study, data sheet, etc.), Data hygiene is key.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Scoring Lead Ranking 48

SalesIntel

OCTOBER 1, 2021

CRM automation can involve data input and contact records updated after every interaction, as well as: Follow-ups . Assigning leads to sales reps. Lead nurturing. CRM solutions make it simpler than ever to nurture long-term prospects and schedule future callbacks. Sales email sequences. Sales workflows .

Marketing Automation Services 98

Marketing Automation Services CRM Tools Work Management 98

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. See also her recent blog post Five B2B Marketing Surprises From 2009.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100