Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Note: this post was originally published on the WebMarketCentral blog in August 2009. Post this on Diigo.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. The Answer: create and share good content.

Ad Building 100

Ad Building Branding Brand Identity Digg 100

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. The concept here is to create good content and allow that content to spread as frictionless as possible to as many people as possible.

Social Media 100

Social Media Social Marketing Media Digg 100

Webbiquity

FEBRUARY 7, 2010

B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Search-only or search plus content sites—running a campaign across both search engines and partner content sites requires a higher budget than a campaign focused on search alone. Higher goals require a larger budget.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

AUGUST 18, 2010

Though written primarily for sales professionals, SNAP Selling is equally valuable to b2b marketers who support their sales teams. Tags: Book Reviews b2b marketing b2b sales book review compelling value proposition Jill Konrath sales model sales process SNAP Selling. Subscribe to the comments for this post? Post on Google Buzz.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? B2B companies must work a little differently to drive their own success in social media , and it goes beyond tweeting or posting. Doing all 7?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Ranking 48

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process. Tweet This!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. If content generation is included, overall costs aren’t likely to change much. …But Facebook Means Consumer Marketing.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

MLT Creative

MARCH 16, 2011

Skillfully placed inbound links can influence a B2B website’s ranking in the same manner that inbound bounce passes can be game changers in basketball. Good ways to do this include blog posts, white papers, eBooks and profiles. Very few blog owners will refuse free and unique SEO content.

Inbound Marketing 40

Inbound Marketing B2B Marketing Advertising Agencies Paid Search Agency 40

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales. But they’re just that: tools.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” What’s your view on this? Tweet This!

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

Online Marketing Institute

OCTOBER 29, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. That doesn’t mean social media doesn’t have a place in the B2B world, though. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 30, 2009

Since the Indium Corporation has so many accomplished technologists who perform basic and applied research, as well as many individuals who are active with customer applications in the field, I knew I had the content. My real challenge was getting my staff to warm to the concept of being a blogger.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Remember that your likelihood of a first-time visitor coming back goes up the more content they consume on that first visit. State Indicator – Turns orange when you’re in that section 2.

Social Media 118

Social Media Media Webinar Metrics Marketing & Strategy 118

Webbiquity

JANUARY 10, 2010

Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. 5 Social Media Mistakes To Avoid by ZoopMedia.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Content Standard

OCTOBER 14, 2016

Are you fully committed to your content marketing program? If so, you’re in the minority: according to the Content Marketing Institute, only 20 percent of marketers feel the same way. There are a couple of key reasons marketers haven’t fully committed to their content marketing programs. Think about it: 20 percent.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 4, 2010

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. But that’s content for another blog post. The results are paying off in content that truly speaks to the buyer. July 1, 2010 to July 31, 2010.

Ning 40

Ning Paid Content Facebook Sales Management 40

Online Marketing Institute

NOVEMBER 2, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. That doesn’t mean social media doesn’t have a place in the B2B world, though. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content. link] Chris Johnson Another nice post, J.

Social Media 146

Social Media Media Webinar Metrics Paid Search Agency 146

MLT Creative

SEPTEMBER 16, 2010

By maintaining content that is remarkable, relevant and consistently updated, you can increase your site's inbound links, and everyone wins! Useful, interesting content – The best way to build inbound links is to create remarkable and relevant content. Very few blog owners will refuse free and unique SEO content.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Lead Ranking Lead Scoring 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Do I Really Need a Content Strategy? Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. Save Time & Stress – Blog Editorial Calendar Template - Savvy B2B Marketing , March 18, 2010. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Online Marketing Institute

JULY 31, 2009

With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Only B2B

NOVEMBER 27, 2019

Syndicated content travels faster than a bullet train. Our clients have benefited from content syndication tools in a great deal. But, What is Content Syndication? Content syndication is a strategy of republishing content on third party sites in order to reach a broader audience. And, we are not lying. Everything

Lead Ranking 103

Lead Ranking RSS Effectiveness Tools 103

Only B2B

MARCH 27, 2018

8 Super Effective Content Distribution Strategies and Tools For MarTech Experts. Syndicated content travels faster than a bullet train. Our clients have benefited from content syndication a great deal. But, what is content syndication? Ok, so, what’s great about content syndication? And, we are not lying.

RSS 100

RSS Distribution Digg Press 100

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Content Marketing for Online Marketing. + There are hundreds of factors that can affect your search rank, generally categorized as “on-site” factors (like design, UX, and content), and “off-site” factors (like external links, brand mentions, and social signals). Google Updates.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

AUGUST 26, 2010

As Mari Smith explains, “There are two primary components to Facebook fan page engagement: 1) Sharing quality, relevant content and 2) inciting comments. 4 Tips for B2B Marketing on Facebook by Mashable. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. Facebook Advertising.

Facebook 100

Facebook Search Marketing Advertising Advertisements 100