Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 307

Planning Analytics Enterprise Management Work Management 307

TrustRadius Marketing

FEBRUARY 4, 2020

When was the last time you took a break from customer journeys to invest in your professional journey as a marketer? If you feel like your journey has been stunted because of the metrics, content curation and campaigns that have consumed your schedule, it’s time to make time for a marketing event this year. . Adobe Summit.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). The needs of your organization and events will determine which platform is the best fit for you.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 253

Enterprise Management Marketing Automation Services Work Management Marketing Management 253

SendX

NOVEMBER 20, 2018

SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Valid for Cyber Monday Omnify - Omnify is an all-in-one Platform to schedule, manage and sell your services.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

SnapApp

MARCH 15, 2017

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. By simplifying what used to be time-consuming tasks for marketers. The Big Marketing Automation Stats. Gartner. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. What will next year, 2022 bring for marketing operations?

Account Based Marketing 141

Account Based Marketing Enterprise Management Marketing Budget Work Management 141

Zoominfo

SEPTEMBER 25, 2018

Recently, we published The Ultimate List of Marketing Podcasts. 1. B2B Revenue Leadership. If you’re interested in B2B revenue leadership this is the show for you. This Podcast is focused on leadership in the B2B space to drive revenue by using the most modern and scientific approaches. Listen here.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Delivra

DECEMBER 15, 2020

Offering Enables Marketers to Leverage Customer Data Across Channels, Driving Engagement. The partnership also allows customers to improve efficiency and boost engagement through a series of best-in-class capabilities across multichannel marketing automation and behavior-based segmentation, without losing their authentic and personal touch.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Multi-Channel 52

DealSignal

FEBRUARY 1, 2024

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. We’re going to dive into the important stuff – like how good their data is, what they cover, how they work with other software, how they handle customer support, play by the rules, and what they charge.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

6sense

MAY 6, 2020

In order to provide best-in-class buying experiences, B2B companies today must have a holistic understanding of their customers’ digital journeys. With AI and integrated data sets from each vendor, PTC can now: Identify unknown accounts that are in-market to buy. About PTC (NASDAQ: PTC).

Enterprise Management 62

Enterprise Management Marketing Automation Services Marketing Management ROI 62

SalesIntel

MARCH 22, 2023

Every marketer and sales manager wants to use market segmentation to paint a more realistic image of their customer base. However, one of the top concerns of B2B companies is identifying and profiling the characteristics and behaviors of consumers through the process of data segmentation.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Jifflenow

JANUARY 23, 2020

In the Internet era, it still makes sense to travel to B2B meetings. Even today, airlines are busy announcing the acquisition of new aircraft with enhanced Business Class facilities and the more popular Executive Class with added features (flyer comforts).

Relevance 59

Relevance Enterprise Management Marketing Automation Services Marketing Management 59

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO).

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Customer Experience Matrix

OCTOBER 22, 2009

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. Look, I know online marketing is important. is that nobody needs a comprehensive online marketing suite. They need a comprehensive marketing suite, period, that includes both online and offline activities.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Jifflenow

JANUARY 23, 2020

In the Internet era, it still makes sense to travel to B2B meetings. Even today, airlines are busy announcing the acquisition of new aircraft with enhanced Business Class facilities and the more popular Executive Class with added features (flyer comforts).

Relevance 52

Relevance Enterprise Management Marketing Automation Services Marketing Management 52

Inbox Insight

DECEMBER 10, 2018

The digital revolution is well and truly underway – but that’s hardly news, especially if you read our previous article, Is B2B Marketing Ready for Programmatic Advertising? This article looks at how the future of B2B digital marketing is carving out its own ecosystem. The Adoption of B2B Programmatic.

Buy 56

Buy B2B Enterprise Management B2B Thought Leadership 56

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO).

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO).

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can't do it alone. Image Source.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

LeanData

MARCH 9, 2021

Developing your best marketing strategy is a challenge. Markets change almost continuously, driven by the changing behaviors of buyers in both B2C and B2B markets. You’re either considering ABM strategies or looking to refine your existing ABM go-to-market (GTM) motions. However, there’s still a long way to go. .

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Analytics Tools Paid Content 52

ClearVoice

APRIL 30, 2020

Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. In fact, 79 percent of top-performing businesses leverage automated lead generation tools. marketing Click To Tweet. Email marketing tools.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. The complexity of today’s marketing environment has made marketing automation platforms and other marketing software solutions essential for companies of all sizes.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Marketing Automation Services 112

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. It happens… There are dozens of marketing conferences to choose from each year, but not all have the same caliber, audience or takeaways. Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Zoominfo

SEPTEMBER 30, 2018

B2B Revenue Leadership If you’re interested in B2B revenue leadership this is the show for you. From the founder of “The Brutal Truth About Sales & Selling” and “Sales Questions, Brutally Honest Answers” podcast, this show is focused on leadership in the B2B space to drive revenue by using the most modern and scientific approaches.

Sales Management 100

Sales Management Top of Funnel B2B Thought Leadership Best Practices 100

ClearVoice

MARCH 18, 2019

While it may not be a surprise that 70 percent of millennial consumers value and trust peer reviews and conversations over celebrity reviews, what is a surprise to many content marketing pros is that they can help enable those peer conversations. However, less than two years later, the future of influencer marketing that we predicted is here.

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

Valasys

JULY 26, 2021

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Nonetheless, it is an absolute imperative for marketers to create digital content or website content – allowing content creators & programmers to design & redesign web templates, articles & possesses an even publishing workflow.

Digital Asset Management 52

Digital Asset Management Enterprise Management CMS Development Work Management 52

Heinz Marketing

JULY 1, 2019

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are featuring every week some of the best and brightest minds in sales and marketing, and today is absolutely no different.

Top of Funnel 74

Top of Funnel Account Based Marketing Marketing AI Enterprise Management 74

Webbiquity

APRIL 23, 2019

When you launch a software company just as the tech industry is crashing…and your target market is about to have an existential crisis…and you’re here 20 years later to talk about your success…you’ve got a story worth sharing. The NASDAQ bubble was bursting. So signal coverage was slow, and spotty at best.

Enterprise Management 173

Enterprise Management Work Management Marketing Management Marketing Automation Services 173

DealSignal

MAY 3, 2018

A Q&A on the Future of Data-Driven Marketing. It’s impacting how marketing and sales activities are planned and executed. Rob Weedn digs deeper: How is data-driven marketing impacting the way B2B marketers are approaching their sales and marketing efforts? Driving Better Business Decisions with Data.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. Data is at the core of every go-to-market motion. It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Valasys

FEBRUARY 11, 2020

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Nonetheless, it is an absolute imperative for marketers to create digital content or website content – allowing content creators & programmers to design & redesign web templates, articles & possesses an even publishing workflow.

Digital Asset Management 59

Digital Asset Management Enterprise Management CMS Development Work Management 59

SmartBug Media

DECEMBER 12, 2019

Earlier this year, Vancouver-based market intelligence company, DiscoverOrg acquired ZoomInfo for a reported $500 million. A B2B Platform Where World-Class Data Meets Groundbreaking Technology. A B2B Platform Where World-Class Data Meets Groundbreaking Technology. Sales, Marketing, and Enterprise Solutions.

Zoominfo 81

Zoominfo Marketing Automation Services Class Enterprise Management 81

DemandBase

SEPTEMBER 17, 2018

With ABM (Account-Based Marketing) increasingly becoming a must-have in every B2B Marketer’s toolkit, the number of ABM-focused sessions continues to grow at Dreamforce. ABM, marketing automation and CRM are the core pillars of an effective B2B marketing plan. Are you keeping up? DF18Partners.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Terminus

DECEMBER 15, 2017

Terminus is an account-based advertising solution that allows B2B marketers to create campaigns for highly segmented audiences of accounts. Because of our best-in-class B2B targeting technology, Terminus gives marketers the ability to target specific personas at these accounts with different messages.

Segmentation 33

Segmentation Advertisements Advertising Campaigns 33

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. Data is at the core of every go-to-market motion. It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130