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Social Media: Making Friends for Fun & Profit

Webbiquity

The jury is still out on Facebook’s effectiveness for the B2B market. Social media is in the press every day. She founded the B2B Online Marketing group on LinkedIn, and is committed to providing information and tools that allow businesses to compete and win in their online marketing activities. Post on Google Buzz.

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PR needs to Focus on Conversations

Buzz Marketing for Technology

The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. Post on Google Buzz. It’s no secret that the number of publications has declined over the last few years. Email this to a friend?

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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

But for true 360-degree brand tracking, you may require a vendor that also integrates offline sources such as the traditional press. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. What technology will you need to support your listening goals?

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5 Reasons I’m Thankful for Social Media

Webbiquity

Just a few of the cool people I likely never would have gotten to know without social media include Jill Konrath , J-P De Clerck , Jennifer Kane , Judy Grundstrom , Alice Elliott , Paul Dunay , Ambal Balakrishnan , Tony Karrer (my partner in the B2B Marketing Zone and Social Media Informer ), the B2BTOTY steering committee or the LeBron team.

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Four Ways to Measure Social Media Marketing Results

Webbiquity

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Post on Google Buzz. Share this on del.icio.us.

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Social Media for the Boardroom

Buzz Marketing for Technology

Obviously a topic like Energy has been written about for ages – at its highest level it has millions of conversations, press, articles, blog pages and best of all opinions! How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Share it on StumbleUpon. Share this on Reddit.

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. B2B Marketing Content: Lure or Lasso? Share it on StumbleUpon. Share this on Reddit.