KoMarketing Associates

MARCH 7, 2013

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. How are you going to develop and augment your organization’s B2B social media strategy? Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

NuSpark Consulting

FEBRUARY 18, 2016

This is an extreme case, of course, but it illustrates what happens when we put an offer out there without considering its appropriateness to the mindset of the prospect. So how does this relate to a blog post about B2B websites? So, in other words, we’re talking about where they are in the buying cycle.

Marketing Websites 100

Marketing Websites Buying Cycle Marketing Analytics Tools Sales Qualified Leads 100

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. At the same time, B2B digital marketing has grown by 23% in 2020 alone , a number slightly higher than the growth the industry experienced in 2019, before the coronavirus impacted the global economy. What is your estimated timeline?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. General B2B Marketing & Lead Generation. Maximizing Lead Generation: The Complete Guide for B2B Marketers.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Within the B2B dominion, content marketing can be used as an ultimate tool to drive quality leads. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Lake One

APRIL 23, 2020

Marketing automation helps manufacturers simplify complex b2b processes while personalizing and scaling their digital marketing and sales efforts. By definition according to HubSpot , marketing automation is a tactic that allows companies to nurture leads through the buyer’s journey using personalized and valuable content.

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Tomorrow People

MARCH 21, 2012

This is surprising at a time when £1 in every £10 is spent online (Source: Office of National Statistics) and when 78% of internet users conduct product research on the internet (Source: Hubspot). Because your website and your connected content need to meet your visitors at their particular stage of the buying cycle.

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120

Content Standard

OCTOBER 10, 2017

“Case studies are good examples of this; the back-and-forth linking to big-name clients can be a nice boost in domain authority but often goes amiss when people think everybody still needs a downloadable PDF to print things. It’s estimated that as much as 80% of B2B content marketing assets are gated.

Top of Funnel 68

Top of Funnel Webinar Metrics Lead Ranking Sales Qualified Leads 68

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). Read more on How to Incorporate Geofencing in B2B Content Strategy.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

ClearVoice

OCTOBER 27, 2023

Search engine optimization (SEO) has become a vital cornerstone for B2B (business-to-business) marketing strategies. B2B SEO is well-suited for attracting high-quality leads and fortifying your brand’s credibility regardless of your industry, product, or service. What is B2B SEO?

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Hubspot

MARCH 16, 2012

In short, yes, there are plenty of other ways to house content on your website (and if you're a HubSpot customer, making an addition to your navigation is simple)! Many B2B companies have technical documentation centered around their product or service -- content like data sheets, integration information, FAQs, and release notes.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Single Grain

MARCH 9, 2021

What is B2B search engine optimization? B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Why Is SEO Important for B2B?

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

MAY 13, 2014

In addition to knowing who someone is, you need to know where they are in the buying cycle ( i.e. how close they are to making a purchase). This location in the buying cycle is known as a lifecycle stage. Keep in mind, however, that at this point in the buying cycle, people are still evaluating their options.

Template 28

Template Top of Funnel Buyer Personas Personalization 28

Hubspot

NOVEMBER 7, 2012

Product marketers typically create that more bottom-of-the-funnel content that caters to prospects who are closer to the purchase stage in the buying cycle. 4) Customer Success Stories/Case Studies. Case studies that highlight the success of your current customers are an extremely powerful product marketing tool.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

JULY 25, 2013

Invariably, business owners are inclined to keep this information off the website (this is not true for pure commodity driven sites, such as car rentals or hotels, of course, but for B2B services such as consultants, accountants, translators, and high end B2C items). We’re here to say and show (in detail) that this is a huge mistake!

Pricing 28

Pricing Price Marketing Websites Lead Ranking 28

The ABM Agency

JANUARY 8, 2021

B2B marketing campaigns are constantly adapting to the rapidly shifting needs and demands of the modern business world, but one factor remains constant: A well-designed content marketing strategy can elevate a business from good to great. But content marketing as a whole encompasses a wide range of micro-strategies, assets, and use cases.

Top of Funnel 52

Top of Funnel B2B Marketing Demand Generation Marketing Strategy 52

Valasys

DECEMBER 20, 2019

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM). The B2B world is transcending publishing the envelope for all it can be.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

KoMarketing Associates

APRIL 19, 2016

Whether you’re writing about your imaginary friend in first grade or about a B2B product or service, it is critical to define the audience and then deliver the right content to that audience. The B2B content consumption stats are out there. However, creating content that satisfies B2B buyers’ appetites is no walk in the park.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. 42% of B2B marketers say they’re effective at content marketing - Content Marketing Institute. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Marketing Insider Group

AUGUST 31, 2015

Additional segmentation can include company type (B2B, B2C, B2G, etc.) The emails that you send to prospects need to overlay (as much as possible) with where they are in their buying cycle. TOP – For instance, in the top of the cycle, a prospect is is expressing the symptoms of a problem or an opportunity. Conclusion.

Work Management 100

Work Management Marketing Management Email Marketing Buyer Personas 100

BenchmarkONE

NOVEMBER 23, 2018

Social media can provide engaged leads eager to buy—but only if you know how to start with effective outreach. We’ll explore both paid and unpaid strategies to find high-quality buyers—mostly in the B2B space, but with techniques that can also work wonders if you’re selling B2C. Let’s dig in! Share and Promote Links to Gated Content.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

accelerate agency

NOVEMBER 8, 2021

As B2B enterprises, you are not likely to find a tremendous amount of new customers on Facebook. 80% of B2B leads come from LinkedIn. With an automated process, personalized emails can be sent at particular stages in the buying cycle or triggered by a specific customer action. Timing is everything in sales.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

accelerate agency

NOVEMBER 8, 2021

As B2B enterprises, you are not likely to find a tremendous amount of new customers on Facebook. 80% of B2B leads come from LinkedIn. With an automated process, personalized emails can be sent at particular stages in the buying cycle or triggered by a specific customer action. Timing is everything in sales.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

accelerate agency

NOVEMBER 8, 2021

As B2B enterprises, you are not likely to find a tremendous amount of new customers on Facebook. 80% of B2B leads come from LinkedIn. With an automated process, personalized emails can be sent at particular stages in the buying cycle or triggered by a specific customer action. Timing is everything in sales. Image source.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Unbound B2B

JANUARY 16, 2023

What Is SaaS Marketing SaaS marketing is a very specific form of B2B software marketing that focuses on promoting a subscription-based SaaS product. Their sales cycle usually follows a three-step process: Acquisition : Getting new users onboard. In fact, 57%-70% B2B buyers do full online research before contacting sales teams.

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40

SnapApp

DECEMBER 12, 2017

Today, automation tools allow better timing, personalization, and in some cases, are capable of completely replacing humans. . This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . We reached out to 30 B2B marketing executives and asked the following question: . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Lake One

JULY 8, 2020

HubSpot said it best and said it simply: Marketing automation is all about using software to automate marketing activities. Depending on your persona’s needs and your buying cycle, what to include in your emails, how many to send, and how often, will vary. Learn more about more B2B email best practices here.

Marketing Automation Services 53

Marketing Automation Services Startups Marketing Automation Automation 53

Heinz Marketing

FEBRUARY 5, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ll talk about Ryan’s approach to B2B PR, how that impacts sales pipeline (directly and indirectly). You have been at Microsoft, at Exact Target, at Salesforce, at HubSpot.

Sales Management 58

Sales Management Top of Funnel Enterprise Management Work Management 58

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

SEPTEMBER 1, 2016

At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. B2B and B2C? If your company is B2B, your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Lake One

SEPTEMBER 10, 2020

Marketing and selling to B2B buyers, in general, can be tricky, and the landscape is ever-changing. A B2B buyer is looking for a solution to their problem that they can trust. Highlight those things by creating case studies, client testimonials, and more. Solve for Complex B2B Buying Cycles.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

Lake One

SEPTEMBER 10, 2020

Marketing and selling to B2B buyers, in general, can be tricky, and the landscape is ever-changing. A B2B buyer is looking for a solution to their problem that they can trust. Highlight those things by creating case studies, client testimonials, and more. Solve for Complex B2B Buying Cycles.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

Hubspot

DECEMBER 16, 2013

The power of content marketing might be why, according to Marketing Charts , 72% of B2C marketers and 73% of B2B marketers plan to produce more content next year. For example, at HubSpot, each team has a monthly goal that rolls up into a larger a team-wide goal. Case Studies. 1) Map content to the buying cycle.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. In this post, we’ll explore why it’s important to find an effective B2C or B2B SaaS marketing agency, what to look for in an agency, and the right questions to ask.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. In this post, we’ll explore why it’s important to find an effective B2C or B2B SaaS marketing agency, what to look for in an agency, and the right questions to ask.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. In this post, we’ll explore why it’s important to find an effective B2B SaaS marketing agency, what to look for in an agency, and the right questions to ask.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52