ClickDimensions
FEBRUARY 15, 2023
That is a lot of information to take in at once, however, what these stats show is that SMBs are the life force and foundation of the business world. These past few years have led to drastic ups and downs within the SMB world, so let us take a deep dive into some hardcore SMB stats, landscape predictions, and changes in 2023.
Tony Zambito
MARCH 30, 2012
This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . When it comes to the SMB segment and the multiple sub-markets, it is just a plain fact that you cannot be everywhere.
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Tony Zambito
MARCH 26, 2012
This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . Buyer Persona © All Rights Reserved Cristian Cardenas. In what SMB sub-market segments are our best customers?
Tony Zambito
MARCH 18, 2012
This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . There is good reason for Fortune 1000 or Global 2000 companies to target revenue growth from the SMB segment.
Tony Zambito
APRIL 6, 2012
This is part 5 and final article of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. While the notion of field sales shrinking for the SMB is a fact, it doesn’t quite mean the end of sales.
ClickDimensions
FEBRUARY 28, 2023
By collecting customer data and utilizing it through the use of Marketing Automation and triggers, your business can track the customer throughout their journey. This type of approach utilizes Marketing Automation to facilitate and improve customer journeys which are personalized, engaging and should be used in both B2B and B2C industries.
ANNUITAS
SEPTEMBER 21, 2018
This paves the way for a much simpler implementation of hypertransactional PDG wherein SMB and transactional contacts can Engage, be Nurtured, and self-Convert into new business without a lead developer or inside/outside seller even having to intervene. . – This could also take marketing automation more into e-commerce.
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