Envy

JANUARY 28, 2018

Curious as to what the new year has in store for B2B marketing? Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. For B2B marketers this meant utilizing a host of affordable and easy-to-use advanced data analytics tools. Marketing Automation. Influencer marketing.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Oktopost

FEBRUARY 28, 2021

As you begin your due diligence in searching, pay close attention to solutions that play nicely with your current martech stack , are seamlessly connected to your social media management platform and act as a complete social media management suite for B2B. Today’s B2B buyers trust people, not brands.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Ledger Bennett

APRIL 1, 2020

This is a breakdown of where the current digital touchpoints lie in the traditional buyer journey vs. the human touchpoints. Most of the human touches in the marketing, sales and customer success are in the sales part of the buyer journey. So where’s the opportunity for businesses? Other blogs that may interest you.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

MARCH 25, 2020

This is a breakdown of where the current digital touchpoints lie in the traditional buyer journey vs. the human touchpoints. Most of the human touches in the marketing, sales and customer success are in the sales part of the buyer journey. So where’s the opportunity for businesses? Other blogs that may interest you.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

Leadspace

MAY 2, 2023

This involves scoring their engagement at the person-level using your marketing automation platform (Marketo, Eloqua or Pardot for example). An engagement model – often called a scoring engine – measures the amount of effort and time that someone has spent on your website, in your events or in meetings.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

The ROI Guy

AUGUST 24, 2018

But how will you easily integrate these tools with your Marketing Automation Platform (MAP) so you can effectively capture leads, and nurture these opportunities properly the buyers journey? We recommend assuring these top five “connection features” to assure MAP integration success for your interactive Marketing Tools: 1.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

PathFactory

MAY 2, 2022

Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. “A

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Directive Agency

FEBRUARY 4, 2022

Marketing Operations is the art and science of facilitating the flow of leads and prospects through the marketing portion of the buyer journey. Those four are Hubspot, Marketo, Pardot and Eloqua. You often hear these terms get thrown around a lot and sometimes even get confused. They’re different, but very similar.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Ledger Bennett

MARCH 12, 2020

Covering the entire buyer journey, from awareness to conversion, events not only create the opportunity for sales to run meetings back to back in one venue and generate marketing qualified leads, but they give subject matter experts a fantastic platform to showcase their knowledge and insight. Other blogs that may interest you.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Markempa

NOVEMBER 13, 2018

Even though our tools have become smarter with AI and machine learning, connecting and building B2B relationships has never been harder. The question is: How can we connect better and build relationships with B2B customers? The question is: How can we connect better and build relationships with B2B customers? Sure thing.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

markempa

DECEMBER 29, 2011

Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This year’s B2B Lead Roundtable webinars are testament to that. This year’s B2B Lead Roundtable webinars are testament to that. In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Tony Zambito

APRIL 10, 2011

.  Adopting outside-in expertise in social context-based qualitative research and insight gathering methods are critical to reaching the deeper understanding of the new social buyer persona.   This has profound meaning for keeping pace with understanding the new social buyer persona on two levels. 

Buyer Personas 100

Buyer Personas Organization Buying Cycle Buyer's Journey 100

Ledger Bennett

MAY 29, 2018

If you want to learn more about building audiences for each stage of the funnel check out our Cross Channel B2B Audience Strategy blog ). There are other benefits too; with these new segmented media campaigns, targeted to audiences at different stages of the buyer journey, you can allocate budget more effectively.

Lead Ranking 49

Lead Ranking Marketing Qualified Leads Demand Generation Agencies Campaigns 49

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

TrustRadius Marketing

NOVEMBER 14, 2019

Marketers are keen on the customer lifecycle strategy and like to ensure that confidence is instilled at each checkpoint in the buyer journey. For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Smarte

JUNE 25, 2018

Most B2B marketers rely on customer data from third party suppliers. Integration with top marketing tools like Salesforce, Marketo, Eloqua can offer further insight into the data provided. Effective marketing database empowers your organization. But how do you choose among the myriad data providers out there?

Marketing Attribution 40

Marketing Attribution Work Management Marketing Management Budget Programs 40

thePoint

MAY 25, 2018

B2B is about relationships and every lead informs sales about where people are in the journey (I will cover more about this in the next chapter – Defining What Success Will Look Like). but true messaging that connects with buyers in their buyer journey. First, note that in both cases I used the prefix “B2B.”

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

SnapApp

APRIL 25, 2014

Bizo, a B2B data management and targeting technology company , has teamed up with Eloqua to put together an interactive infographic allowing users to navigate through a B2B buyers' journey. They are promoting the infograhic via newsletter, Facebook , Twitter , the Bizo corporate blog , as well as Eloqua's blog.

Buyer's Journey 48

Buyer's Journey Eloqua Microsite B2B 48

Ledger Bennett

MARCH 31, 2020

So without the cumulative touchpoints you can create from a live event to speed up the buyer journey, how can you recreate the intensity of sales decision making through a virtual event? Pre-planning. Other blogs that may interest you.

Top of Funnel 52

Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52

Convince & Convert

JANUARY 11, 2017

Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. When we look at marketing—and I’m focusing on the B2B side—almost every activity is easy to measure. Daniel: Yeah.

Social Media 134

Social Media Sales Management Top of Funnel Media 134

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. I know that this prospect uses Eloqua. So how do we do that?

Top of Funnel 94

Top of Funnel Content Marketing CMS Development Ad Building 94

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts). Account based marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

PathFactory

MARCH 21, 2019

It all starts with one very important realization: buyers are now in control. That means the role of B2B marketers everywhere is shifting too. Every time you force your buyers to wait for an email, hunt down a piece of information, or fill out a form, you create another moment of friction in their buying process.

Top of Funnel 74

Top of Funnel Eloqua Content Touchpoints 74

6sense

AUGUST 24, 2017

We have the technology and team to help our customers find in-market buyers and drive them through to conversion to impact the business in a lasting way. Sales and marketing teams have become desperate to align themselves with the modern, cross-channel B2B buyer journey.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce.

Marketing Automation Services 116

Marketing Automation Services Enterprise Management Work Management Marketing Management 116