Envy

JANUARY 28, 2018

Curious as to what the new year has in store for B2B marketing? Experts predict that this will be the year of Account Based Marketing (ABM). Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Marketing Automation. Influencer marketing.

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The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. Are B2B marketers ignoring a huge opportunity?

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Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. This sold out event brought together some of smartest marketers from all over the world. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Silos must go.

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Leadspace

MAY 2, 2023

With this final piece of information, you can focus on the right people from the right companies who are ready, able, and eager to buy your type of product or service – ensuring you don’t waste time, money and effort chasing down leads that aren’t likely to close. This is where an engagement model comes into play.

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Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

Directive Agency

FEBRUARY 4, 2022

What type of experience do I need to get into Revenue/Marketing Operations? Which tool(s) should I focus on? First off though, let’s start by defining Revenue Operations and Marketing Operations. Marketing Operations also usually owns the reporting and analytical function within marketing.

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Ledger Bennett

APRIL 1, 2020

This is a breakdown of where the current digital touchpoints lie in the traditional buyer journey vs. the human touchpoints. Most of the human touches in the marketing, sales and customer success are in the sales part of the buyer journey. So where’s the opportunity for businesses?

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Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

MARCH 25, 2020

This is a breakdown of where the current digital touchpoints lie in the traditional buyer journey vs. the human touchpoints. Most of the human touches in the marketing, sales and customer success are in the sales part of the buyer journey. So where’s the opportunity for businesses?

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Contacts Lead Ranking Eloqua Touchpoints 52

Ledger Bennett

MARCH 12, 2020

Covering the entire buyer journey, from awareness to conversion, events not only create the opportunity for sales to run meetings back to back in one venue and generate marketing qualified leads, but they give subject matter experts a fantastic platform to showcase their knowledge and insight.

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Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

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Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

thePoint

MAY 25, 2018

High-Level Marketing Tasks. a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net. B2B is about relationships and every lead informs sales about where people are in the journey (I will cover more about this in the next chapter – Defining What Success Will Look Like).

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Ledger Bennett

MAY 29, 2018

Nurturing known contacts via marketing automation email nurtures, generating MQLs and pushing prospects through the sales pipeline. If you want to learn more about building audiences for each stage of the funnel check out our Cross Channel B2B Audience Strategy blog ). The big opportunity. Sweet, sweet media efficiency.

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Lead Ranking Marketing Qualified Leads Demand Generation Agencies Campaigns 49

Ledger Bennett

MARCH 31, 2020

So without the cumulative touchpoints you can create from a live event to speed up the buyer journey, how can you recreate the intensity of sales decision making through a virtual event? Pre-planning. Take live questions and redirect to an FAQ section at the end of the tour. Alternative to a virtual event.

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Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52

Convince & Convert

JANUARY 11, 2017

To get at the data, you need a robust social media management platform , such as Oktopost. Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. Daniel: Yeah.

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Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Jay: Hey guys, it is Jay Baer.

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SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming).

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Paid Content B2B Marketing Trends Sales Management 62

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

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6sense

AUGUST 24, 2017

In a space that is undeniably crowded, with providers and buzzwords only adding to the confusion, 6sense has built the big data AI platform that allows it to stand on its own away from the noise. Sales and marketing teams have become desperate to align themselves with the modern, cross-channel B2B buyer journey.

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