markempa

DECEMBER 29, 2011

Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This year’s B2B Lead Roundtable webinars are testament to that. This year’s B2B Lead Roundtable webinars are testament to that. In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Markempa

NOVEMBER 13, 2018

We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. Even though our tools have become smarter with AI and machine learning, connecting and building B2B relationships has never been harder. In short: we’re getting more disconnected from customers. Sure thing.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. As the old saying goes, “if you measure it, you can manage it”.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Ledger Bennett

APRIL 1, 2020

This is a breakdown of where the current digital touchpoints lie in the traditional buyer journey vs. the human touchpoints. At a basic level, it’s obvious that where a human touch can be replaced by a digital touchpoint, the process becomes more efficient, less prone to error, and ultimately far more cost effective.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

MARCH 25, 2020

This is a breakdown of where the current digital touchpoints lie in the traditional buyer journey vs. the human touchpoints. At a basic level, it’s obvious that where a human touch can be replaced by a digital touchpoint, the process becomes more efficient, less prone to error, and ultimately far more cost effective.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

Leadspace

MAY 2, 2023

This involves scoring their engagement at the person-level using your marketing automation platform (Marketo, Eloqua or Pardot for example). And if they asked to be contacted by a sales person – the so-called hand raising – they might be immediately scored and routed to a sales person.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

Directive Agency

FEBRUARY 4, 2022

I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. Those four are Hubspot, Marketo, Pardot and Eloqua.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Ledger Bennett

MARCH 12, 2020

Covering the entire buyer journey, from awareness to conversion, events not only create the opportunity for sales to run meetings back to back in one venue and generate marketing qualified leads, but they give subject matter experts a fantastic platform to showcase their knowledge and insight. Corona-proof activity.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

The ROI Guy

AUGUST 24, 2018

This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences. But how will you easily integrate these tools with your Marketing Automation Platform (MAP) so you can effectively capture leads, and nurture these opportunities properly the buyers journey?

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

TrustRadius Marketing

NOVEMBER 14, 2019

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Lead Management Features.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

thePoint

MAY 25, 2018

Note: management might push you towards certain people – however, my experience is that you find those with the best insight in unusual places (e.g., a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net. You must have a least one strong advocate in sales leadership.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Ledger Bennett

MAY 29, 2018

Nurturing known contacts via marketing automation email nurtures, generating MQLs and pushing prospects through the sales pipeline. If you want to learn more about building audiences for each stage of the funnel check out our Cross Channel B2B Audience Strategy blog ). (If What this looks like today. The big opportunity.

Lead Ranking 49

Lead Ranking Marketing Qualified Leads Demand Generation Agencies Campaigns 49

Smarte

JUNE 25, 2018

Most B2B marketers rely on customer data from third party suppliers. With accurate and continuously refreshed timely data at your fingertips, you can save time, effort and money to execute sales and marketing campaigns with an optimum ROI. Effective marketing database empowers your organization. Real-Time Industry Alerts.

Marketing Attribution 40

Marketing Attribution Work Management Marketing Management Budget Programs 40

Tony Zambito

APRIL 10, 2011

  Have they provided the right level of training to marketing and sales on how to adapt to the social buyer persona?    Have they a clear idea of who exactly is their social buyer persona?    Can they articulate and understand the new social buyer persona?

Buyer Personas 100

Buyer Personas Organization Buying Cycle Buyer's Journey 100

Ledger Bennett

MARCH 31, 2020

This presents a new reality for building sales pipeline. Defining outputs and building a strategy around them is critical to driving sales decision making. A digital environment has the potential to create an incredibly lucrative situation for sales. COVID-19 has meant face to face events are no longer going ahead. Storytelling.

Top of Funnel 52

Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52

Convince & Convert

JANUARY 11, 2017

While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales. This tactic is called social media attribution. The main objective was leads for the sales team. Daniel: Yeah.

Social Media 134

Social Media Sales Management Top of Funnel Media 134

Convince & Convert

MARCH 18, 2016

So specifically, if you want to streamline your content creation and your content management and your content merchandising, Uberflip can definitely help with that. It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. So what does it really do?

Top of Funnel 94

Top of Funnel Content Marketing CMS Development Ad Building 94

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Sales enablement. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts).

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

6sense

AUGUST 24, 2017

We sat down with David Simon, our new Chief Revenue Officer and Sanjay Kini, our new Vice President of Sales Engineering to hear more about their plans to help 6sense transform marketing technology and empower sales and marketing teams with the power of big data and artificial intelligence.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. It is currently backed by Centerbridge Partners and employs 900 people.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117