Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot
Customer Experience Matrix
APRIL 18, 2012
Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Crowd Factory has some B2B clients but is clearly aimed at large-scale consumer marketing. Few would be considered relevant for most B2B campaigns. Indeed, Marketo already had a reasonable set of B2B social marketing features.
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