KoMarketing Associates

MAY 31, 2012

Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space. But, according to the B2B Lead Roundtable Blog , “social media is one of the most challenging channels for B2B marketers to manage. Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube.

Social Media 120

Social Media Media Work Management Marketing Management 120

KoMarketing Associates

AUGUST 3, 2017

Apart from knowing that the target audiences are different, the average business professional may not know the differences between business-to-business and business-to-consumer marketing. That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

KoMarketing Associates

AUGUST 20, 2019

Business to Business (B2B) companies have not escaped from the shift in marketing trends. From reaching your target audience to achieving your marketing goals there is a lot to consider in the rapidly evolving B2B marketing segment. My fellow digital marketers and I, work with B2B clients from all verticals and sizes.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

KoMarketing Associates

JANUARY 25, 2018

The most significant difference between B2B SEO and B2C is the core goals and objectives of campaigns. By nature, the B2B buying process is more complex because of larger and more costly purchases, and a longer sales cycle. What’s the Difference Between B2B and B2C? 5 Key Challenges of B2B SEO. Decision Makers.

SEO 219

SEO B2B Top of Funnel B2B Thought Leadership 219

KoMarketing Associates

AUGUST 3, 2012

According to a July Next Web blog post, “Once you delve into the word of Business-to-Business (B2B) communications, a lot of rules, regulations, and seriousness must be applied.” But who says it has to end there? But we at KoMarketing are here to say: not always !

Content Marketing 120

Content Marketing Content Ideal Customer Profiles Viral Marketing 120

KoMarketing Associates

JUNE 10, 2020

As B2B content marketers constantly review and optimize their work, this question becomes ever more pressing as engagement rates drop and marketing budgets have to be justified. Fortunately, we do have many content formats and channels to choose from for our B2B content strategies. So which one of these channels communicates best?

B2B Marketing 295

B2B Marketing Examples Content Marketing B2B 295

KoMarketing Associates

DECEMBER 22, 2015

How emotion influence B2B buying. It is surprising that in the B2B space emotions instead of pure rational thinking, could drive business to business decisions. Not an article per say but a Twitter update that inspired me.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

KoMarketing Associates

NOVEMBER 3, 2014

When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. Businesses at their core, exist to solve a problem for their target audience. B2B Can Still Be Localized. Image via Pixabay.

Online Marketing 120

Online Marketing Work Management Advertising Agencies Marketing Management 120