WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. How can b2b firms approach social media more strategically?

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

JULY 23, 2009

It would have been nice to see a breakout on the b2b side. And people won't search for what they have no budget to buy. On the b2b side, most campaigns are aimed at generating leads rather than instant sales. ROI is increasing because, with reduced competition on the b2b side, keyword costs are declining.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

OCTOBER 22, 2009

With larger budgets and more time devoted to social media will come increased pressure to demonstrate ROI. Similarly, a click-through from Twitter or Facebook may have been influenced by any variety of other online and offline marketing efforts, so giving 100% credit to social media for lead may be overstating the case.

Social Media 20

Social Media ROI Web 2.0 Media 20

WebMarketCentral

MARCH 24, 2009

In It Came from Facebook! With marketing budgets battered by the economic slump, only two budget line items were projected to grow by larger shares of respondents than to be reduced: social media (social networks and blogs) and emailing to house lists.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

DECEMBER 9, 2009

How are b2b buyers actually using social media in their research and buying decisions? As the release notes, "Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers."

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

OCTOBER 20, 2009

But what sets Nabbit apart, and makes it interesting to both b2b and b2c marketing professionals, is the tool's ability to serve as a platform for integrated advertising campaigns. If the listener has opted to share their Nabbs with their friends on Twitter or Facebook, a message would also appear there.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

MAY 18, 2009

How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business? How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20