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LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Late last year LinkedIn launched an advanced search feature on their site. Share this on Linkedin. Tweet This!

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B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Share this on Linkedin. Hear me out …. Tweet This!

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1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Now he turned this idea on his B2B prospect list (which included me) and with a few clicks he was able to target me precisely. Share this on Linkedin. Think that sounds like the future years from now?

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Why is Google Scared and What it means for B2B Marketing!

Buzz Marketing for Technology

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? Share this on Linkedin. perhaps there will be shortly. Tweet This!

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iPad saves the Page Advertising Business

Buzz Marketing for Technology

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. Share this on Linkedin. Why is Google Scared and What it means for B2B Marketing! Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

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2010 – Welcome to the Age of Customer Service

Buzz Marketing for Technology

B2B marketers should add a new years resolution to their list to work on enabling their customer service to be as good and as socially agile as possible. Share this on Linkedin. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Tweet This! Share this on Facebook.

Service 100
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What’s your Social Media diet?

Buzz Marketing for Technology

Share this on Linkedin. My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.