WebMarketCentral

SEPTEMBER 6, 2007

To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence. Bloggers are passionate about their subjects.

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WebMarketCentral

JULY 16, 2008

Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. As previously noted here and elsewhere, making pitches both personal and relevant is the first step to getting a blogger to write about you. It's not about money—at least not primarily, for most bloggers.

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WebMarketCentral

JULY 14, 2008

The slowdown across some sectors of the economy is forcing B2B marketers to pull back on spending, yet continue to produce great results (or else). This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Here are the highlights from the webinar.

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WebMarketCentral

AUGUST 1, 2007

Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Independent bloggers don't want to be corporate shills, but they do love to write about cool stuff. are the most effective means of spreading viral content.

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WebMarketCentral

DECEMBER 9, 2009

How are b2b buyers actually using social media in their research and buying decisions? As the release notes, "Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers."

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WebMarketCentral

MARCH 24, 2009

So, per MarketingSherpa, blogging, blogger relations and online news release distribution (as well as creating social media releases using tools such as Pitchengine ) are among the most effective social media marketing and PR tactics.

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WebMarketCentral

JANUARY 11, 2010

To Influence the Influencers Industry analysts, journalists, bloggers and other influencers from most sectors of the economy are well-represented on Twitter. It's less formal, more "social" and usually more effective than "cold" outreach. Tweeting content of your own that will interest them (i.e.

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