Sales Engine

MARCH 10, 2016

Lemas sat down with The B2B Content Enterprise to share some of his insights on what it takes to create quality content that will result in better organic search results. Q: What do you consider to be questionable (grey hat) practices in SEO? Q: How has search engine optimization changed since you started working in the space?

SEO 120

SEO Organization Content Marketing Agencies 1 120

Sales Engine

APRIL 20, 2016

It’s time to face some hard truths about B2B sales. The B2B sales process has changed. The internet gives the buyers a lot more control as they use the Internet to learn about best practices. People don't answer their phones the way they used to—some 85 percent of phone calls go to voice mail never to be returned.

Lead Ranking 218

Lead Ranking Lead Gen Lead Scoring Leads 218

Sales Engine

APRIL 24, 2018

3 Reasons to add pay-per-lead white paper syndication to your digital marketing plan There are three challenges every B2B marketer faces as they try to build a lead generating engine to feed their sales team: 1. Content marketing can be a long, expensive, and uncertain journey. Pay Per Click (PPC) advertising works for a few, but not most.

Paper 159

Paper Planning Marketing Plans Marketing Automation Services 159

Sales Engine

JULY 5, 2016

Whether or not buyers wanted to talk to a rep, contact with reps was the only way to learn about best practices and solutions in the market. In our experience, 94% of B2B sales calls go to voice mail, most of which are never returned. Sales reps used to be the only source of leads. It’s that they had to.

Work Management 149

Work Management Marketing Automation Services Marketing Management Budget Programs 149

Sales Engine

DECEMBER 16, 2015

Most B2B companies need help from an outsourced content development partner at different stages in the sales cycle, but many companies will fail to produce qualified leads for their sales teams, making it harder to justify increasing expenditures. Do you need help with a content strategy or do you have one clearly defined?

Advertising Agencies 120

Advertising Agencies Budget Programs High Quality Lead Content 120

Sales Engine

JUNE 16, 2016

B2B marketing has always supported a sales function in the development of sales collateral, product literature, branding, and awareness. They just want to know the best practice in the market to solve their challenges. If you’ve been a marketing executive for more than 10 years, you’re probably pretty good at product marketing.

Paid Search Agency 120

Paid Search Agency Trade Show Marketing & Strategy Public Relations 120

Sales Engine

SEPTEMBER 23, 2015

As a side note, B2B companies that are producing lots of content with no conversion mechanisms are a good example of what we talk about when we say the marketing’s function in the new world can’t be only about branding and positioning. In a B2B context, that usually means content that’s educational in tone and is very informative.

B2B Thought Leadership 120

B2B Thought Leadership Content Paper Thought Leadership 120

Sales Engine

NOVEMBER 24, 2015

That’s good news if you’re just getting your feet wet in content marketing because you can learn from best practices to drive superior execution to stand out. You have to know whether your content is going to create awareness, move people into a shopping cart, or generate leads for B2B sales reps. It starts with the goal.

Top of Funnel 120

Top of Funnel Marketing & Strategy Marketing Strategy Content Marketing 120

Sales Engine

NOVEMBER 6, 2015

But B2B companies have found success in content marketing , and they’re upping the ante. It's not that buyers ever wanted to talk to sales reps, but it was the only way they could learn about best practices and solutions available in the market.

Top of Funnel 120

Top of Funnel Lead Ranking Marketing Qualified Leads Digital Marketing Funnels 120

Sales Engine

AUGUST 22, 2016

But B2B companies have found success in content marketing , and they’re upping the ante. It's not that buyers ever wanted to talk to sales reps, but it was the only way they could learn about best practices and solutions available in the market.

Top of Funnel 120

Top of Funnel Lead Ranking Marketing Qualified Leads Digital Marketing Funnels 120

Sales Engine

OCTOBER 6, 2015

First, we must agree that content marketing is simply marketing, and it’s the the direction that most B2B companies are heading because it provides the greatest opportunity to get involved in sales conversations. So from a practicality standpoint, blogging is by far the easiest way to handle large volumes of new, fresh content.

Content 120

Content Advertising Mediums B2B Sales Paid Search Agency 120

Sales Engine

AUGUST 4, 2016

It used to be that darkening the skies with sales reps, albeit expensive, was the best way to grow a B2B company—more feet on the street equaled more opportunities. That should be obvious, but clearly that message has failed to reach many B2B companies today that are producing one-sided pieces.

Top of Funnel 120

Top of Funnel Lead Generation Sales Qualified Leads Lead Ranking 120

Sales Engine

AUGUST 4, 2016

It used to be that darkening the skies with sales reps, albeit expensive, was the best way to grow a B2B company—more feet on the street equaled more opportunities. That should be obvious, but clearly that message has failed to reach many B2B companies today that are producing one-sided pieces.

Top of Funnel 120

Top of Funnel Lead Generation Sales Qualified Leads Lead Ranking 120