Adobe Experience Cloud Blog

JULY 16, 2015

Author: Ellen Gomes We’ve all heard about the many ways that you can use social media to effectively market—grow your followers, measure engagement, use unique URLs—but often a question that social media managers and digital advertisers want to ask is: How can I target my content to specific people without posting it for everyone else to see?

Social Media 48

Social Media Lead Generation B2B Thought Leadership Video Marketing 48

Adobe Experience Cloud Blog

JANUARY 28, 2015

A few years ago, blogging and social media were separate. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other.

Social Media 48

Social Media Media B2B Thought Leadership RSS 48

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Peg Fitzpatrick is a popular social media speaker and the author of The Art of Social Media.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Adobe Experience Cloud Blog

JANUARY 23, 2019

I don’t have to tell you that email marketing is an incredibly powerful B2B tool. More than half of B2B marketers consider email the most effective channel for generating revenue. While there was a brief moment when experts warned that social media would upset email’s reign, B2Bs have only seen email grow in popularity.

B2B Thought Leadership 134

B2B Thought Leadership Marketo Contact Marketing Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 22, 2020

At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. In most B2B organizations, marketing focuses on facilitating a successful hand-off to sales. How did you fix it?

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Adobe Experience Cloud Blog

JUNE 20, 2018

In fact, a report on B2B lead generation presented by the Technology Marketing Community on LinkedIn showed that only 16% of marketers believe their current efforts are extremely effective. Say you’re an agency offering social media, content marketing, and PPC services.

Account Based Marketing 134

Account Based Marketing Automation Sales Qualified Leads Lead Ranking 134

Adobe Experience Cloud Blog

OCTOBER 5, 2016

When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. At the same time, you may carry a negative bias towards social media and believe that there’s no way to generate demand through that medium. (If a person has performed.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Engaging customers on social media once they leave your store or buy your product online, to keep your product on their minds and have them come back next time. LinkedIn offers 80% of social media B2B leads , for example.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

JULY 15, 2010

As B2B marketers, we know the growing importance of B2B social media. We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. 1. HOW – How can you deploy social media tactics for measurable success?

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. If you’ve ever shopped at Nordstrom before, you may have realized how it’s the epitome of world-class customer service.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

nDash

JANUARY 13, 2022

Marketing Automation & Campaign/Lead Management: Limelight, Marketo, and CoverKit. While tracking social media posts on a calendar app or spreadsheet might be helpful to some, adding a scheduling tool to that strategy makes life so much easier. Create product or service video content.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. A survey of 1,060 U.S.

Social Media 48

Social Media Facebook Social Marketing Media 48

Adobe Experience Cloud Blog

APRIL 10, 2017

B2B organizations, large and small, partner with other companies to enhance their brand, extend their sales footprint, and grow their customer base. Partnerships can come in several forms: Reseller and VAR partners are applicable to any industry whether it’s hardware or software, or a product or a service.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Adobe Experience Cloud Blog

APRIL 6, 2018

She used it to direct customer advocates to engage prospects on social media and as the number of referrals and pipeline attribution skyrocketed, so did her title, from customer service manager to a global director. A personal success story has social currency—everyone wants to share tips and tricks. And the kicker?

Promotion 134

Promotion Word of Mouth Product Work Management 134

Adobe Experience Cloud Blog

APRIL 10, 2019

That’s because most markets are crowded with competitors that offer similar products, services, or solutions. While relationships can start with electronic communication, such as emails and interactions via social media platforms , they need to be more personal and more human. Your product’s features and benefits matter.

Account Based Marketing 133

Account Based Marketing B2B Thought Leadership Thought Leadership B2B Sales 133

Oktopost

MARCH 11, 2020

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. In addition, the data from your social employee advocacy program should not live in a silo. Today’s B2B buyers trust people, not brands. Don’t get me wrong. I love LinkedIn.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Heidi Bullock pops up frequently as a content marketing influencer, namely because of her stellar resume describing a “who’s who” of leadership positions.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

JUNE 3, 2010

While lead nurturing generally takes place after you have gathered this information, there are times when qualified prospects are coming to you before you know who they are and how to reach them through, social media. This is what makes social media marketing specifically so important. Not if you’re seed nurturing.

Lead Nurturing 48

Lead Nurturing Social Media Sales Qualified Leads Lead Scoring 48

EveryoneSocial

JULY 24, 2018

Many businesses will argue that because they’ve invested in a strong presence on social media, they can safely categorize themselves as a social business. But simply having a social media presence isn’t what makes a business truly social. Social Business Definition. are innovating and changing.

Marketing Automation Services 67

Marketing Automation Services B2B Thought Leadership Work Management B2B 67

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

JUNE 23, 2016

The best customers are those that last a lifetime , and by segmenting your current customers and identifying which are the most profitable, stay the longest, expand service, and refer new customers, you can allocate more of your marketing dollars to acquiring similar prospects. Run More Campaigns Targeting Core Prospects.

Segmentation 92

Segmentation Ideal Customer Profiles Best Practices Allocation 92

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Personal and Consulting Blogs. Anyone in the B2B community can learn something from Patel.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Adobe Experience Cloud Blog

JULY 7, 2017

The lead must also have a need for your product or service and be ready to research and evaluate solutions. Social media intent data can help fill this blind spot. How is Social Intent Data Used? Of course, there will still be some skepticism around using social intent data. Social Media Coverage is Too Low.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Adobe Experience Cloud Blog

JULY 13, 2018

Feature the products or services that generate the majority of your revenue on your homepage and make them easy to find. Intent data that is compiled from individual behaviors on social media is more accurate and will drive better ad targeting. . However, not all intent data is created equal. Tell me about it in the comments.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Adobe Experience Cloud Blog

JUNE 6, 2018

The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. Determine the right metrics to measure; set goals for email marketing , blog posts, and social media marketing ; and work from those goals to determine KPIs. 3 Critical Considerations for Social Media Analytics.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Let me explain.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– Marketo and Ascend2’s Marketing Automation Strategy Survey. Services or other customer-facing functions. Marketing automation customer communities, such as Marketo Community.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

While I’d never go as far as to say that email marketing is for everyone, it certainly is effective for most businesses – small, large, B2B, and B2C. Social media was predicted to be the next email killer (it’s not). Social media was predicted to be the next email killer (it’s not). I know email marketing.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Automation 48

Adobe Experience Cloud Blog

JUNE 28, 2017

But for B2B products and services, especially those with a long, complex buying process, the brand needs to be accompanied by information the buyer cares about. Punchy FAQ videos can also work as promotional teasers in social media, as well as customer-friendly content in account-based marketing. Opportunistic Video.

Lead Nurturing 134

Lead Nurturing Top of Funnel Video Marketing Account Based Marketing 134

Business Brainz

JULY 11, 2021

B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs. B2B Marketing. 73% of B2B buyers say they want a personalized, B2C-like customer experience. Closing deals in B2B was never easy – and is getting more complex each day. What is Insight?

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. It allows you to build relationships, establish thought leadership, gain insights, generate leads , improve branding, and build communities.

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. It allows you to build relationships, establish thought leadership, gain insights, generate leads , improve branding, and build communities.

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Adobe Experience Cloud Blog

JULY 6, 2017

They are used to connecting on social media, getting replies to tweets, having immediate access to customer service chats, and more—all in an instant. Communications may span email, social media, mobile, and other channels. Do you want to nurture prospective customers to purchase your product or service?

Top of Funnel 134

Top of Funnel Campaigns Buyer's Journey Lead Scoring 134

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. TopRank started as a product/service that we offered in conjunction with public relations services. Thus began my foray into search engine optimization. What inspires your blogs?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100