Adobe Experience Cloud Blog

OCTOBER 8, 2020

Most companies in the technology sector evolve in a very competitive environment, and leads generated by Marketing represent more than 50% of the opportunities signed by sales representatives. What content do you have at your disposal (white paper, thought leadership , demo videos, etc )? How often do you publish new content ?

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Adobe Experience Cloud Blog

JUNE 5, 2019

Pipeline value? If you don’t have a solid understanding of how your campaign leads to real business impact, you don’t have anything at all. These metrics include marketing qualified leads (MQLs), clicks, impressions, opens, and downloads. how long does it take for someone to go from lead to qualified lead to pipeline?).

Demand Generation 134

Demand Generation Multi-Touch Attribution Demand Relevance 134

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Engagio

JANUARY 20, 2024

Her passion for marketing shines through as she stresses the importance of a well-rounded knowledge base and assembling a strong leadership team to allow for a laser focus on strategy. With Dowling’s friendly and thoughtful approach, you’ll feel motivated and excited to tackle any marketing challenges that come your way.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Madison Logic

SEPTEMBER 21, 2023

Display advertising has a bad reputation, due to common misconceptions about its limited value in B2B campaigns. In fact, research suggests that B2B display advertising is projected to surpass traditional search spending for the first time. Here, we’ve rounded up the most popular display ad formats for B2B marketing.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Adobe Experience Cloud Blog

FEBRUARY 22, 2017

Simply dabbling in multi-channel marketing is no longer an option. This hyper-focus has been leading the shift away from impersonal communications to engagement marketing , which is all about building personalized, authentic relationships with your customers and driving the idea of wantedness.

Multi-Touch Attribution 132

Multi-Touch Attribution Automation Multi-Channel Marketing Management 132

Content Standard

MARCH 21, 2022

trillion to $3 trillion in new value.” It requires a solid personalization strategy, effective technology and seamless integrations, rich data sets and thoughtful segmentation, buy-in across organizational functions, careful goal-setting, and a powerful content engine. Image attribution: Pexels from Pixabay.

Planning 122

Planning Personalization Marketing & Strategy Multi-Touch Attribution 122

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Zoominfo

DECEMBER 19, 2018

Ahrefs TV is all about actionable SEO tutorials that show you how to increase your organic search traffic and rank #1 on Google. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page). Leadit Marketing specializes in B2B technology and B2B professional services companies.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Walker Sands

NOVEMBER 20, 2020

From brand awareness to lead generation and sales enablement, the modern marketer needs to have a hand in everything. However, driving revenue is our biggest responsibility as marketers, so it’s imperative to tie all marketing activities back to bottom-line revenue in order to prove our success to senior leadership and internal stakeholders.

Ideal Customer Profiles 52

Ideal Customer Profiles ROI Multi-Touch Attribution Budget Programs 52

Adobe Experience Cloud Blog

JUNE 5, 2019

Pipeline value? If you don’t have a solid understanding of how your campaign leads to real business impact, you don’t have anything at all. These metrics include marketing qualified leads (MQLs), clicks, impressions, opens, and downloads. how long does it take for someone to go from lead to qualified lead to pipeline?).

Demand Generation 48

Demand Generation Multi-Touch Attribution Demand Relevance 48

InsightSquared

JULY 1, 2019

Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process. Let’s dive in.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

Adobe Experience Cloud Blog

APRIL 10, 2015

Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing. But, treating email as something outside of a holistic marketing plan leads to incredible inconsistencies and missed opportunities. 5. Score Leads for Sales Readiness.

Marketing Automation Services 48

Marketing Automation Services Marketing Management Marketing Automation Software 48

Adobe Experience Cloud Blog

OCTOBER 19, 2016

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. As leads move down the funnel and you know more about them, you should target them with more personalized programs and content to nurture their interest. Bottom-of-the-Funnel (BOFU).

Demand Generation Agencies 48

Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 20, 2017

Author: Hila Nir The value of account-based marketing (ABM) is undeniable. The truth is, many B2B companies have a wide gap between their ABM strategy and successful implementation. Let’s start with the obvious: As with any successful B2B marketing strategy, close sales and marketing coordination is essential.

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48

Adobe Experience Cloud Blog

AUGUST 28, 2015

The interior, brick walls and soft lighting, created a warm ambiance perfect for networking with B2B and consumer marketers and some of our awesome partners—LinkedIn, Bizible, and PFL (Print For Less). Increase an attendee’s lead score : (+5 for event registration, +15 for event attendance).

Multi-Touch Attribution 48

Multi-Touch Attribution Work Management Marketing Management Process 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. This broad-reaching approach to marketing can be an effective way to generate leads and sales BUT it’s not the only way to organize your sales and marketing efforts.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Adobe Experience Cloud Blog

JANUARY 15, 2021

Thankfully, today we have access to the marketing attribution software needed to clearly see what channels, content, and campaigns are working…and which are not. In time, we master marketing metrics such as views, click-through rates, and marketing-qualified leads. Multi-touch attribution challenge.

Marketing Attribution 161

Marketing Attribution Multi-Touch Attribution B2B Marketing Budget Programs 161

Full Circle Insights

FEBRUARY 28, 2021

At B2B companies, CRM data is widely regarded as the most credible revenue record, so when marketing teams integrate their data into the CRM, it improves perceptions of marketing’s reports, not only with sales colleagues but in the C-suite too. Intro to Full Circle Campaign Attribution. Building a Solid Case for Attribution to the CMO.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Adobe Experience Cloud Blog

NOVEMBER 30, 2018

Here’s what marketing leaders find most challenging about revenue marketing and tracking ROI: Lead Quantity vs. Quality. Sales teams demand more leads but often complain they’re not the right ones. We know that not all leads are equal, and the challenge is measuring quality, as well as quantity. Attribution.

Multi-Touch Attribution 134

Multi-Touch Attribution Lead Ranking Multi-Channel Sales Cycle 134

Contently

MAY 21, 2019

They create blog posts, infographics, videos, and more to generate awareness and establish thought leadership. So when someone makes a purchase, it’s easy to show how a piece of content leads to revenue. The second method is content attribution. How you value those actions depends.

Multi-Touch Attribution 167

Multi-Touch Attribution Content Marketing Marketing Analytics Tools Content 167

Adobe Experience Cloud Blog

MARCH 25, 2019

For marketing, it’s attribution—or at least it was. These days, attribution isn’t so scary. But while we may better understand marketing attribution , the technology, processes, and skill sets around it aren’t always so clear. And nearly 30% aren’t using an attribution model at all. The ABCs of marketing attribution.

Marketing Attribution 133

Marketing Attribution Multi-Touch Attribution Lead Ranking Allocation 133

Adobe Experience Cloud Blog

JANUARY 15, 2021

Thankfully, today we have access to the marketing attribution software needed to clearly see what channels, content, and campaigns are working…and which are not. In time, we master marketing metrics such as views, click-through rates, and marketing-qualified leads. Multi-touch attribution challenge.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution B2B Marketing Budget Programs 66

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Adobe Experience Cloud Blog

APRIL 11, 2018

Marketing attribution proves a tangible method of determining how much pipeline can be attributed to specific campaigns. As marketers begin to gain a basic understanding of attribution, increases in available channels at the average customer’s fingertips makes determining the effectiveness of each touchpoint a challenge.

Multi-Touch Attribution 134

Multi-Touch Attribution Marketing Attribution B2B Thought Leadership Marketing Management 134

Directive Agency

MAY 26, 2017

Demand generation is one of search marketing’s leading pain points for a reason. The average lifetime value of a closed lead (value). The type of leads your campaigns convert (quality). For example, we here at Directive Consulting niched our business to focus on B2B. B2B Demand Gen Best Practices.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Heinz Marketing

FEBRUARY 8, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Every week, we do this show, and are featuring some of the best and brightest minds in B2B sales and marketing. Today, Paul, we actually have a little bit of B2B royalty here.

Account Based Marketing 101

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 101

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

Author: Mike Telem There’s no question that B2B marketers are quickly realizing the potential of account-based marketing (ABM). Traditionally, B2B marketers created broad-based marketing campaigns to attract a large number of prospects. In many cases, that is easier said than done.

Account Based Marketing 48

Account Based Marketing ABM Lead Scoring Lead Ranking 48

Inbox Insight

NOVEMBER 23, 2022

What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. In the world of B2B marketing, lead generation encompasses much more than simply identifying prospective customers.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. Visit & Visitor Conversion Rate ; are vital factors in deciding the rankings of a website on SERPs . The algorithms are subject to minor changes almost daily.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Adobe Experience Cloud Blog

AUGUST 16, 2016

first-touch, last-touch, or multi touch attribution), but whichever you choose, seeing that end result can inform your budget decisions so you can allocate budget to the most effective channels. Beyond the this, the internal goodwill can be a major force in attracting both new leads and new hires.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Enterprise Management 48

Full Circle Insights

AUGUST 26, 2021

It inspired me to think again about why it’s still so rare to find women in leadership positions and what we as leaders can do to fix it. There are many cultural currents that steer women away from leadership positions, some subtle and others not subtle at all. Find women who want a leadership role. Give women more at-bats.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 98

Full Circle Insights

MAY 20, 2022

There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). to continue nurturing leads through the funnel. Gartner estimates that a complex B2B purchase decision involves from six to 10 people. Intro to Full Circle Campaign Attribution.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

JULY 27, 2021

Digital Source Tracker from Full Circle Insights, maker of comprehensive sales and marketing performance measurement solutions, connects data from a wide variety of digital channels, such as online advertising, website traffic and social media to leads, pipeline and revenue, providing funnel and attribution metrics inside a CRM.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

JANUARY 28, 2021

The ability to accurately attribute revenue to marketing campaigns inside the CRM lets marketers allocate budgets more efficiently. How Getting Marketing Attribution Right Boosts. Intro to Full Circle Campaign Attribution. Building a Solid Case for Attribution to the CMO. Designing a Lead Lifecycle. White Papers.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98