The Point

APRIL 21, 2010

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? Specifically they wanted to: * generate more search traffic from medical practices looking for best practices and other information related to profitability, cash management, and related topics.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses.

Conference 62

Conference Advertising Agencies Peer-to-peer B2B Marketing 62

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. One of the primary reasons people attend conferences is to meet like-minded people and industry peers. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. Our expert principals share these reflections from the 365 days behind us — and predictions for the year ahead.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Inbox Insight

SEPTEMBER 14, 2021

As nearly 70% of companies involve 5 or more people in every buying process, understanding how to target each individual effectively is never going to be straight-forward. Could this perhaps be down to the influence of others in the DMU or B2B Buying Committee? Their peers? Building strong engagement with a prospect is key.

Peer-to-peer 52

Peer-to-peer B2B Thought Leadership B2B Thought Leadership 52

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Partner with a Marketing Agency. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– ResearchCorp’s Demand Generation Adoption Survey. ResearchCorp’s Demand Generation Adoption Survey. Marketo and Ascend2’s Marketing Automation Strategy Survey. .–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

PathFactory

APRIL 3, 2019

The report sheds light on some interesting findings to help marketing leaders better understand how their peers buy and provides insight for marketing teams on how to improve their marketing as a whole. Have you ever stopped to wonder how your process compares to your peers? Marketing leaders share their thoughts. I know I do.

Peer-to-peer 61

Peer-to-peer Buy Research Allocation 61

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Production: Agency Partner of the Year 10. Video Marketing: The B2B Storyteller. This exceptional B2B marketing team tells masterful stories that inspire action and produce an emotional response. . See the winners announced in real time in this live recording. Contents 1.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Engagio

APRIL 23, 2020

In our previous post, we asked the experts “ What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? ”. I asked them “How should B2B marketers be planning their programs and strategies for the rest of 2020 and beyond?”. Many of your best target customers aren’t buying right now.

Account Based Marketing 62

Account Based Marketing B2B Marketing Planning Paid Search Agency 62

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Production: Agency Partner of the Year 10. The Video Mastery Award: Winner and Runners Up Video Marketing: The B2B Storyteller The Storyteller understands that creative storytelling isn’t just for Hollywood. Contents 1. Video Marketing: The Visionary 3. How far will it go?

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Heinz Marketing

JANUARY 10, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Siri, Alexa and Google! Matt: All right.

Demand Generation Agencies 102

Demand Generation Agencies Advertising Agencies B2B Sales Lead Scoring 102

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Is your 2020 calendar already filling up? I’ll also be speaking at a number of these events.

Conference 54

Conference Marketing AI Work Management Marketing Management 54

Adobe Experience Cloud Blog

APRIL 25, 2017

Then Steve highlighted the challenge for marketers, where we’re fighting the law of supply and demand. Creating demand has become a de facto goal for many marketers, but the problem is in the supply curve—people have a finite amount of hours, and we have a fixed amount of attention. . — Fred Hagerman (@FredHagerman) April 24, 2017.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Production: Agency Partner of the Year 10. Video Marketing: The B2B Storyteller. This exceptional B2B marketing team tells masterful stories that inspire action and produce an emotional response. . Watch the Winners Announcement. Contents 1. Video Marketing: The Visionary 3.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Marketing Insider Group

JUNE 30, 2020

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Let’s see how.

Work Management 358

Work Management B2B Marketing Marketing Management Content Marketing 358

The Point

FEBRUARY 14, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. To generate true thought leadership and brand awareness and sales leads, a survey needs careful planning, from choosing a topic to marketing the data.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

LEADership

AUGUST 7, 2013

Introducing the Back-to-School B2B Primer Part 1: 8 Techniques That Are Working for B2B Social Media. The high readership and engagement levels of my piece last week on effective B2B lead generation tactics encouraged me to write a mini-series on “What’s Working for B2B”. Start with a social media audit.

Social Media 40

Social Media Work Management Media B2B Thought Leadership 40

Heinz Marketing

DECEMBER 11, 2017

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. In order to succeed in this day in age, modern marketers need to take a seat at the revenue table and own the revenue number along with their Sales peers. What’s better than one team winning … three!

Top of Funnel 44

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 44

markempa

SEPTEMBER 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Heinz Marketing

MARCH 11, 2019

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve featured an impressive list of guests and cover a wide range of topics, with a focus on sales development and inside sales priorities. Grab your board. Paul: Have you? Matt: Yeah. Well, okay.

Top of Funnel 62

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 62

Sword and the Script | B2B

DECEMBER 26, 2023

That much is apparent I compiled this year’s list of marketing and communications predictions. The thoughtfulness and passion in these predictions are an inspiration. To fill this gap, there will be a rise in customer marketing to help customer success and account management teams orchestrate expansion, renewal, and upsell campaigns.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

Adobe Experience Cloud Blog

MARCH 31, 2015

Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. By tapping into multilingual markets and engaging new groups of consumers, you’re on the cutting edge of demand generation.

Work Management 48

Work Management Marketing Management Marketing Automation Services Planning 48

Heinz Marketing

JULY 23, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. In recent months we worked with Splash on a couple webinars and a great guide on GDPR and thought an update would be helpful. This episode is called “GDPR WTF and What Now?”

Top of Funnel 41

Top of Funnel B2B Thought Leadership Work Management Privacy Policies 41

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. So, that’s exactly what we did. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

ViewPoint

APRIL 18, 2012

While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth. Trip is also an author, a speaker, and a blogger.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Partner with a Marketing Agency. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Adobe Experience Cloud Blog

APRIL 1, 2011

Webinars are a key piece in the B2B marketer’s toolkit. They are a great way to promote thought leadership and generate leads. Using lead management and marketing automation systems, we can narrow our focus and choose a target audience based on industry, job role, and previous interest.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Savanta

JUNE 5, 2013

Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). B2B marketers also find four content formats most effective.

Research 120

Research B2B Marketing B2B Thought Leadership Demand Generation Agencies 120

Inbox Insight

APRIL 5, 2019

We kicked off our new B2B Marketing Mini Series on Segmentation with an article exploring 5 common pitfalls many Account based marketing (ABM) strategies fall down ( read full article here ). The Harvard Business Review estimates that “ the number of people involved in B2B solutions purchases has climbed from an average of 5.4

Work Management 70

Work Management Peer-to-peer Marketing Management B2B Thought Leadership 70

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Vidyard

JULY 6, 2018

In this article, we’ll highlight 8 types of B2B video and where to use them in your funnel to ensure that your customers get the best possible buying experience from your brand. Recorded webinars function in a similar manner, but consist of a pre-recorded presentation played back either on demand, or as a simulated live event.

Top of Funnel 94

Top of Funnel Video Marketing Effectiveness Demand Generation Agencies 94

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Vidyard

JULY 6, 2018

In this article, we’ll highlight 8 types of B2B video and where to use them in your funnel to ensure that your customers get the best possible buying experience from your brand. There are two key types of B2B video you can leverage during this funnel stage to ensure that you reach the greatest possible audience for your product.

Top of Funnel 65

Top of Funnel Video Marketing Effectiveness Demand Generation Agencies 65

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Walker Sands

APRIL 8, 2019

Over the past few weeks we’ve explored B2B marketers’ plans and goals for content in 2019 as part of the launch of our inaugural Future of B2B Content report. It’s clear B2B marketers have emerging content capabilities on their radars and content’s evolution is changing how B2B organizations build relationships with customers.

Demand Generation Agencies 40

Demand Generation Agencies Advertising Agencies Paid Search Agency Content Marketing 40

Adobe Experience Cloud Blog

SEPTEMBER 6, 2016

Demand generation and…surveys? For example, let’s say you do demand gen for a tech company. Innovative B2B marketers are using surveys as the perfect complement to lead forms. Author: Audra Sorman Peanut butter and jelly. Salt and pepper. Are they ready to make a purchase and when? This month?

Lead Generation 48

Lead Generation Customer Surveys Lead Scoring Lead Ranking 48