TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. To access this information, we have put together a list of the top 14 blogs you should be following. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

markempa

AUGUST 4, 2014

It was certainly a book that changed the way that I think about demand generation in so many ways and you were, really as I started a blog on demand generation, I look to your writing as an example for the right thing to do and you are still bogging and podcasting today a decade later. Steve: That’s crazy! Steve: Sure!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Inbox Insight

OCTOBER 6, 2021

If you know where B2B tech buyers are planning to invest their budget, you are in a strong position for identifying in-market buyers and the optimal time to target them. Our first party research does just that through providing timely insights into where and how much B2B buyers are looking to invest in tech solutions over the next 18 months.

Work Management 98

Work Management Marketing Management Planning Budget Programs 98

PureB2B

JULY 31, 2016

What does it take to climb the ranks of high-profile B2B marketing experts ? Opinions vary, but most marketers agree on one important element, and it has nothing to do with education or qualifications. B2B marketing experts earn their titles as influencers by sharing valuable insight with others within the industry. Joe Pulizzi.

B2B Marketing 62

B2B Marketing Planning Marketing Management B2B 62

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. To access this information, we have put together a list of the top 14 blogs you should be following. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Engagio

MARCH 25, 2019

With many of today’s most lucrative industries, including computer software, healthcare technology, marketing and advertising, generating more than half of their revenue through social selling, it’s clear this is the new tool of choice for B2B marketers. They trust you and value your opinion before you pitch a damn thing.

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118

ANNUITAS

MARCH 26, 2013

Q: How was content marketing evolved in the last few years in your opinion? A: Just a few years ago, there were only a few channels available where consumers could get their information. Today, consumers are in complete control, with almost unlimited access to get the information they want to make the right buying decision.

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

LEADership

SEPTEMBER 23, 2014

I’m passionate about life, I have strong opinions and I always like to get below the surface to know more. Although I have always aimed to and done things differently, I hadn’t really thought about why. In the context of B2B marketing, I consider this strategy immensely useful. That’s different from merely providing information.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Demand Generation Agencies Sample 40

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Partner with a Marketing Agency. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

LEADership

AUGUST 7, 2013

Introducing the Back-to-School B2B Primer Part 1: 8 Techniques That Are Working for B2B Social Media. The high readership and engagement levels of my piece last week on effective B2B lead generation tactics encouraged me to write a mini-series on “What’s Working for B2B”. Start with a social media audit.

Social Media 40

Social Media Work Management Media B2B Thought Leadership 40

LEADership

JUNE 25, 2013

It’s true that compared with B2C, the B2B marketer doesn’t have it quite that easy when it comes to connecting and engaging with their target audience. The B2B lead generation process for one typically follows the 15-60-25 rule. In addition, the B2B sales cycle itself is complex. 25% are not interested at all.

B2B Marketing 40

B2B Marketing Tips Top of Funnel Demand Generation Agencies 40

Vidyard

MAY 18, 2015

To help light your creative spark, here are six brands that are proving that B2B marketing can be at least as exciting as it is in the B2C market. The information could have simply been released through a press release, but Workfront created not just one but two videos. You never know how creative genius might strike.

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Heinz Marketing

JULY 23, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. In recent months we worked with Splash on a couple webinars and a great guide on GDPR and thought an update would be helpful. Because it has been way more challenging than I ever thought.

Top of Funnel 41

Top of Funnel B2B Thought Leadership Work Management Privacy Policies 41

Adobe Experience Cloud Blog

MAY 13, 2009

The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies. technology.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. One of the many goals of B2B marketing is to continuously forge better customer relationship. Recommended Resources from B2B Marketing Experts. MarketingSherpa. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Adobe Experience Cloud Blog

MARCH 3, 2009

I think one mistake many marketers make is to think of their lead management requirements too narrowly — and to be honest, quite a few demand generation vendors make this mistake as well. These are proven methods to drive revenue growth, and in my opinion a complete marketing automation solution needs to support these processes.

Lead Ranking 48

Lead Ranking Lead Scoring Lead Nurturing Marketing Management 48

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Rev

OCTOBER 4, 2023

And that requires a demand creation strategy that helps you build an audience of potential customers interested in and excited about your product or service. Let’s start with some demand creation basics. What is demand creation? Demand creation is the process of creating or fostering demand for a product or service.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

SWZD

JULY 31, 2019

Demand Generation at MicroStrategy. How does a company bring together its demand generation data from disparate silos to create a unified strategy? This was what we learned in the fascinating conversation we had with Elizabeth Clor , Vice President of Demand Generation at MicroStrategy. About MicroStrategy.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Lead Ranking Demand 48

Zoominfo

FEBRUARY 26, 2018

The webinar, titled 3 Actions Leaders Should Take to Drastically Increase SDR Performance, covered important leadership tactics proven to help sales teams achieve more. 2. Their sales blog features advice from industry experts, background information about important sales events, and shines a light on important sales research.

Sales Management 206

Sales Management Top of Funnel Zoominfo B2B Thought Leadership 206

Adobe Experience Cloud Blog

MAY 20, 2011

by Jon Miller I recently got a chance to interview Mark Smith, CEO and Executive Vice President of Research for Ventana Research, a leading benchmark research and advisory services firm that helps organizations manage and optimize performance. Which non-obvious metrics should B2B marketing professionals be tracking?

Analytics 48

Analytics Enterprise Management Organization Marketing Management 48

Zoominfo

FEBRUARY 26, 2018

The webinar, titled 3 Actions Leaders Should Take to Drastically Increase SDR Performance, covered important leadership tactics proven to help sales teams achieve more. 2. Their sales blog features advice from industry experts, background information about important sales events, and shines a light on important sales research.

Sales Management 170

Sales Management Top of Funnel Zoominfo B2B Thought Leadership 170

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

B2B Digital Marketer

MARCH 4, 2021

If you’re in the B2B Digital Marketing space, then Clubhouse and social audio might be the new way to do digital marketing. To help you take advantage of this massive opportunity, Rita Goodroe tells you how and why you should use Clubhouse for your B2B Digital Marketing strategy. B2B DM gang. Memorable Quotes from Rita Goodroe.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Inbox Insight

SEPTEMBER 11, 2019

The key to successful B2B demand generation is keeping your audiences continuously engaged. Content marketing generates over three times as many leads as outbound marketing and costs 62% less ( Demand Metric ) . Used right, learn how you can generate more leads to fuel your sales pipeline….

Demand 64

Demand Marketing Budget Webinar Metrics Marketing & Strategy 64

SWZD

OCTOBER 16, 2019

Mercer provides professional services and consulting in 3 primary areas: Health – the health division advises and assists employers in the design and management of employee health care programs and administration of non-retirement related benefits packages. She said: “I have a diverse background, from startups, to B2B, to B2C, to agencies.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

Engagio

APRIL 29, 2018

These days, you can’t trip over a B2B marketer without hearing them talk about Account Based Marketing (ABM). ABM is not a fad , it’s a fundamentally better way of doing business for high-value B2B sales and marketing. They haven’t expressed interest in you, as they do with lead-based demand generation.

Account Based Marketing 88

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 88

SWZD

AUGUST 1, 2019

Demand Generation at MicroStrategy. How does a company bring together its demand generation data from disparate silos to create a unified strategy? This was what we learned in the fascinating conversation we had with Elizabeth Clor , Vice President of Demand Generation at MicroStrategy. About MicroStrategy.

Lead Ranking 48

Lead Ranking Demand Generation Agencies Marketing Qualified Leads Enterprise Management 48

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. The response was overwhelming: see below for all 18 (!) predictions.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LEADership

JANUARY 28, 2014

We have been discussing thought leadership on my blog recently and I have received a number of emails and questions from B2B marketers about this subject. How can my small company budget allow me to build thought leadership?”. “How How can my small company budget allow me to build thought leadership?”.

Thought Leadership 40

Thought Leadership B2B Thought Leadership Practices Demand Generation Agencies 40

Adobe Experience Cloud Blog

JANUARY 5, 2017

Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that you can generate leads on social media: 1. We recently partnered with Uberflip on their 12 Days of Uberflippin’ Giveaways campaign.

Social Media 134

Social Media Generation Webinar Metrics Lead Scoring 134

Vidyard

OCTOBER 9, 2015

While ‘storytelling’ is all the rage (and a huge buzzword these days), the craft of telling stories well, in Sourabh’s opinion, often gets overlooked. This allows the viewer to develop an interest in the content before being prompted to enter some more information. Does your script tell a story?

Sales Management 50

Sales Management Top of Funnel Video Marketing Paid Search Agency 50

Marketing Craftmanship

MARCH 27, 2013

Have Marketers Killed This B2B Golden Goose? The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. Increasingly, registration barriers lose more leads than they generate.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Adobe Experience Cloud Blog

SEPTEMBER 30, 2014

Armed with extraordinary information access, they are forming opinions and drawing conclusions well before they choose to interact with a particular company. Marketing – more than any other business function in a company, such as sales or customer service – is becoming the steward of customer journeys. Are you prepared?

Paid Search Agency 48

Paid Search Agency B2B Thought Leadership Marketo Mobile Advertising 48