Pam Didner

JANUARY 5, 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Marketing Insider Group

MAY 26, 2020

It was important for sales and marketing to pause and think about what the market needs to hear and what actions companies should take. But now is the time to shift the business, marketing communications and approaches. The actions you take today will determine your future market position.

Webinar Metrics 236

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 236

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

Advertising Agencies 103

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 103

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. 1) Customer Case Studies.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Tomorrow People

NOVEMBER 12, 2018

“Put customers at the heart of your marketing strategy. The future is not all about technology, it’s about people too,” says Verint’s VP of EMEA marketing, Marije Gould. Marije Gould, VP marketing, EMEA at Verint used a futurologist to map her customers’ growing concerns. Put the customer at the heart of your marketing.

Ethics 136

Ethics Peer-to-peer B2B Thought Leadership Product 136

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Oktopost

JUNE 19, 2020

The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. Absolutely.

Paid Search Agency 127

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 127

Metadata

AUGUST 19, 2021

Metadata named one of the fastest-growing private companies in America, changing the way B2B marketers think about demand generation. Our customers’ success fuels our continued growth, and that is the ultimate validation that our work is disrupting the status quo for B2B marketers.”. SAN FRANCISCO (AUG.

Peer-to-peer 98

Peer-to-peer B2B Thought Leadership Demand Generation Conference 98

Metadata

AUGUST 19, 2021

Metadata named one of the fastest-growing private companies in America, changing the way B2B marketers think about demand generation. Our customers’ success fuels our continued growth, and that is the ultimate validation that our work is disrupting the status quo for B2B marketers.”. SAN FRANCISCO (AUG.

Peer-to-peer 97

Peer-to-peer B2B Thought Leadership Demand Generation Conference 97

Adobe Experience Cloud Blog

JUNE 11, 2021

Each year we shine a light on the amazing ways our customers use Adobe Experience Cloud solutions to better serve their customers, partners, and communities. Recognizing an individual who shares his or her expertise to help peers or colleagues succeed in digital transformation and customer experience management initiatives. The Closer.

Peer-to-peer 95

Peer-to-peer B2B Thought Leadership Digital Transformation Advertising Agencies 95

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. sproutsocial.

Marketing & Strategy 111

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 111

Outgrow

MAY 20, 2024

EPISODE 191: Marketer of the Month Podcast with Subho Mukherjee Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Subho Mukherjee for our monthly podcast – ‘ Marketer of the Month ’! Welcome to another episode of Outgrow’s Marketer of the Month. Saksham Sharda: Hi, everyone.

Outgrow 52

Outgrow Work Management Marketing Management Advertising Agencies 52

Heinz Marketing

JUNE 7, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day. Thank you for joining us.

Forrester 123

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 123

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Conference 62

Conference Advertising Agencies Peer-to-peer B2B Marketing 62

Content Marketing Institute

DECEMBER 10, 2018

You send connection requests to current and past colleagues, along with peers in your professional circles. You then take an inbound marketer’s approach, where you sit back, relax, and wait for that dream job or that dream client to find you. peers, prospects, partners) and help you increase thought leadership in your industry.

Linkedin 103

Linkedin Peer-to-peer Branding Brand Identity 103

Buffer

NOVEMBER 12, 2021

Building Thought Leadership While other social channels are typically reserved for building your company’s brand, LinkedIn provides a unique opportunity for you to grow a personal following—that can, in turn, support your brand’s recognition. It won't take much time and it can go a long way!

Linkedin 78

Linkedin B2B Thought Leadership Paid Search Agency Peer-to-peer 78

Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Biznology

MAY 29, 2013

By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? What website strategies should you pursue for business marketing? Here are five must-haves for every B2B website. . Lead generation.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Televerde

AUGUST 9, 2021

Your customer acquisition cost (CAC) is the amount of money your company spends on marketing and sales to acquire a new customer. This can be complicated because marketing and sales teams both want (and usually need) significant resources to operate, and the last thing you want to do is cut corners and hurt performance.

Acquisitions 72

Acquisitions Cost Allocation Ideal Customer Profiles 72

Heinz Marketing

SEPTEMBER 7, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is entitled “ Wanna Be CMO of a B2B Travel Company Right Now ? Wendy, how you doing?

Top of Funnel 90

Top of Funnel B2B Thought Leadership Thought Leadership Work Management 90

EveryoneSocial

AUGUST 10, 2020

There is no doubt that if you work in marketing or sales that you have heard about influencer marketing. While the employee influencer may have a stronger appeal for B2B, more B2C companies are catching on to their value as well. No matter their network size, an employee influencer can influence the behavior of audiences.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Peer-to-peer Network Marketing 69

Adobe Experience Cloud Blog

AUGUST 4, 2015

Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. What is B2B Tech Yelpification? What is B2B Tech Yelpification?

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Bluetext

APRIL 7, 2021

The professional networking platform announced the unveiling of a new “Creator Mode” to build their voice and audiences. Especially following almost a year of exclusively virtual networking, the media landscape is rapidly expanding to include a number of opportunities for professional and personal success.

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Funnelholic

MAY 2, 2016

Whether you’re a B2B marketer working at a fledgling startup or in an enterprise organization, you most likely understand the importance of channel partners. But who are the top channel marketers to connect with on social media, and what can you learn from them? Social Insights About Channel Marketers.

Social Media 54

Social Media Advertising Channels Social Marketing Media 54

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams. Contents 1.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. Image by HubSpot via Flickr. Here they are: Monitor. Gather research.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), So, happy new year, and here are some of my thoughts on what we’ll see as priorities for adoption and investment in 2017.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Adobe Experience Cloud Blog

JULY 26, 2012

by Heather Watkins Being in customer marketing, I am always looking for new and better ways to identify and empower our most active customers. Leads thought leadership conversations offline and online. Responds in social media and our customer community regularly. Advocates for Marketo in B2B social media.

Lead Scoring 48

Lead Scoring Lead Ranking B2B Marketing Peer-to-peer 48

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Adobe Experience Cloud Blog

SEPTEMBER 7, 2016

Author: Mary Kate Francis The Marketing Nation Online: Tomorrow’s Marketer is right around the corner! With nearly 30 different sessions lined up to be delivered by thought leaders and subject-matter experts from around the world, how do you choose which ones to watch first? The options are endless!

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Thought Leadership Peer-to-peer 48

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Video Marketing: The B2B Storyteller 2. Video Marketing: The Visionary 3. Video Marketing: The Performer 4. Contents 1.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 54

Conference Marketing AI Work Management Marketing Management 54

Adobe Experience Cloud Blog

AUGUST 11, 2011

by Maria Pergolino I talk to a lot of marketers who want to build their personal brand as marketing thought leaders but don’t know how. Take a leadership approach (be your own company). Communicate well. Introducing Marketing Parties ! Why did we create Marketing Parties? Be responsible.

Peer-to-peer 48

Peer-to-peer B2B Thought Leadership Ad Building Planning 48

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams. Contents 1.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Heinz Marketing

AUGUST 5, 2019

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We were thrilled this last time to talk to Mark Nardone , Executive Vice President at PAN Communications. Matt: All right.

Top of Funnel 63

Top of Funnel Paid Search Agency B2B Thought Leadership Advertising Agencies 63

Marketing Insider Group

SEPTEMBER 20, 2021

This question prompts the creation of marketing personas, and the answers vary widely. For most B2B content creation , personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. Facebook is the largest social media network with around 2.89 Define Your Social Media Goals.

Buyer Personas 317

Buyer Personas Social Media Media Webinar Metrics 317

Integrated B2B

OCTOBER 8, 2012

Leveraging subject matter experts in your B2B marketing and communication can be a highly valuable way to improve your company’s credibility and build industry thought leadership by sharing real insights and forward thinking knowledge straight from the source. A quick way to get started is video.

Thought Leadership 40

Thought Leadership B2B Thought Leadership SME Peer-to-peer 40