Exo B2B

MARCH 8, 2018

So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. In addition, in 2016, Tamara was named the #1 Most Influential Woman in Martech by B2B Marketing.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

SmartBug Media

NOVEMBER 11, 2019

Use Content Marketing to Establish Thought Leadership. Use Content Marketing to Establish Thought Leadership. You can run paid social ads on Facebook, Twitter, LinkedIn, Instagram, and even Pinterest. How to Generate Leads With Your Digital Marketing. Leverage Paid Social. Optimize Your Site for Local SEO.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below! Winner: Punch! How is the IMPACT sales team using video?

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. How are you doing that today, and do you have a plan to connect, personally, with your audience in the future?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

6sense

DECEMBER 8, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” Whether it’s on a personal level (think Facebook, Insta, Tinder) or professional (LinkedIn, anyone?), Right to Quality. Right to Good Technology.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Adobe Experience Cloud Blog

AUGUST 4, 2015

Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. This indicates that what buyers want most is to interact with a community of like-minded professionals through product reviews and peer discussions. What is B2B Tech Yelpification?

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below! Winner: Punch! How is the IMPACT sales team using video?

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Vidyard

NOVEMBER 6, 2018

Video has emerged as a powerful tool for modern B2B sales teams. Runners-Up: Forrester, LeadIQ. Ellie Twigger at Forrester is boosting attendance at events and booking more meetings for their account team with authentic one-to-one video messages. Winner: Punch! Honorable Mentions: KPA, Pipefy.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Marketing Insider Group

JANUARY 6, 2020

Digital Summit conferences bring thought leaders and speakers from some of the world’s leading brands together at conferences throughout the US. DigiMarCon conferences make up the largest digital marketing conference series in the world, bringing together some of the most thought-provoking speakers from all over the world.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

The Effective Marketer

MAY 9, 2011

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

6sense

AUGUST 28, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” Whether it’s on a personal level (think Facebook, Insta, Tinder) or professional (LinkedIn, anyone?), Right to Quality. Right to Good Technology.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

MLT Creative

JANUARY 31, 2012

This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Let me know what you thought of these designs and if you have any to submit, please contact me! That’s it for this installment of Email Design Gallery.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Brandpoint

MARCH 26, 2021

And, of course, this doesn’t represent the many social media posts, internal communications mentions, newsletter emails, blog posts, event invitations and other communications efforts that have come with this topic over the course of this content’s lifespan. And the rest: Wait a minute. The title said five ideas, not four.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

The ROI Guy

DECEMBER 23, 2010

Tier 3: Monitoring – Above the campaigns, monitoring by marketing and sales professionals is required to actively listen to the user community to respond to direct questions, and for campaign and content effectiveness, advocacy and customer intelligence, trends, competitive intelligence, incidents / issues.

Social Media 40

Social Media ROI Practices Media 40

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Hubspot

NOVEMBER 16, 2012

In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. Customer Evangelist / Customer Experience Professionals. Inbound Marketing Strategist.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Vidyard

FEBRUARY 18, 2021

B2B sellers will become experts at creating and engaging with video. As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities. How to Take Advantage of Video Trend #1. Need some ideas?

Sales Management 127

Sales Management Trends Video Marketing B2B 127

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . 45% of marketers say blogging is their #1 most important content strategy.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. D rift | Content Strategy Team Lead.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

EveryoneSocial

OCTOBER 26, 2021

Many marketers, thought leaders, and general audiences are intrigued by this concept more than ever before. Well, buyers — especially in B2B — consume and learn about products/services in so many different ways. These are places where B2B buyers are highly active, but the company will not have direct visibility of the impact.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Vidyard

FEBRUARY 18, 2021

Top Five B2B Video Trends for 2021 Get the latest video trends report. B2B sellers will become experts at creating and engaging with video. As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Webbiquity

JANUARY 10, 2010

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Martech Advisor

OCTOBER 18, 2019

This is the gist of earned media, or as Forrester puts it, “ When customers become the channel.” For instance, a blogger may write a blog or record a video about your product, whereas a customer may write a product review on your website (testimonial for B2B organizations) or directories such as Yelp, TripAdvisor, and so on.

Practices 43

Practices Examples WOM Media 43

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. April 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. How about in the B2B space? just didn't write my thoughts down above.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Metadata

APRIL 22, 2021

B2B Category Creators Episode 8 Complete Transcript Gil Allouche: Hello everyone. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. I remember the early days with Marketo, the VCs thought that the market is very, very noisy because it has 20 players. Happy Friday.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

B2B Category Creators Episode 8 Complete Transcript Gil Allouche: Hello everyone. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. I remember the early days with Marketo, the VCs thought that the market is very, very noisy because it has 20 players. Happy Friday.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

B2B Category Creators Episode 8 Complete Transcript Gil Allouche: Hello everyone. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. I remember the early days with Marketo, the VCs thought that the market is very, very noisy because it has 20 players. Happy Friday.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts). Account based marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Golden Spiral

NOVEMBER 20, 2020

and build better customer communities. Anna Grimes brings a career’s worth of public relations and crisis communications work to Golden Spiral. She helps create content for both our agency and our clients and maintains dozens of relationships with influencers and journalists who report on B2B tech issues, topics, and companies.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Webbiquity

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. It takes a community to build a community. According to Tom Grant , Ph.D,

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Heinz Marketing

FEBRUARY 21, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. But it’s a pleasure to talk to the community.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Ideal Customer Profiles 98

TrustRadius Marketing

NOVEMBER 2, 2022

Deputy aims to help businesses become more profitable, connected, and trusted by each team member — their goal is to make that happen for workplaces in every community, worldwide. Fully automated simulated phishing attacks, thousands of templates with unlimited usage, and community phishing templates. LEARN MORE. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98