Adobe Experience Cloud Blog

FEBRUARY 2, 2011

For those of you not familiar with the term, “Peak Oil” is the point in time when the maximum rate of global petroleum extraction is reached, after which the rate of production enters terminal decline (thanks to Wikipedia for that concise definition). It’s self-evident that such a point in time will come one day soon, if it hasn’t already.

Allocation 48

Allocation Wikipedia Advertising Mediums Forecasting 48

Adobe Experience Cloud Blog

JUNE 24, 2011

A little fear is a great motivator that can push people (B2B marketers included) and businesses to achieve greatness. Some of the scariest aspects of today’s ever-evolving B2B marketing world are nearly enough to make you want to hide under your desk rather than try anything different. Note: All photos sourced from Wikipedia.

Marketing Budget 48

Marketing Budget Business Work Management Social Media 48

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Biznology

JANUARY 29, 2014

(Photo credit: Wikipedia). Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” By now it’s clear that the database is the single most important success factor in B2B marketing communications. This worries me.

Marketing Automation Services 80

Marketing Automation Services Work Management Marketing Automation Marketing Management 80

Kapost

JANUARY 6, 2017

My friends at Kapost invited me to share my top marketing and sales technology steps to optimize customer experience in B2B SaaS. Marketing Cloud*: Most execution is done at the sales automation or marketing automation level. A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.”

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

DivvyHQ

MARCH 26, 2019

The concept and practice of account-based marketing (ABM) has gained quite a bit of traction over the past few years within the B2B marketing community. In practice, ABM is a multi-step, coordinated effort between sales and marketing teams that requires a significant investment in time and resources, but the payoff can be huge.

Account Based Marketing 44

Account Based Marketing Work Management Marketing Management Planning 44

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. There’s a good background story about it on Wikipedia.). As recently posted on LinkedIn By Dan Ziman.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. There’s a good background story about it on Wikipedia.). As recently posted on LinkedIn By Dan Ziman.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. There’s a good background story about it on Wikipedia.). As recently posted on LinkedIn By Dan Ziman.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

Adobe Experience Cloud Blog

JUNE 16, 2016

In fact, 55% of B2B buyers do their research by using social networks, according to a Business.com study, and Forbes research revealed that 78% of people say that their buying decisions are influenced by a company’s social media posts. If your followers are converting to sales, you’re doing something right.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. And why not? Wait a minute.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Adobe Experience Cloud Blog

AUGUST 14, 2018

It’s hard to keep track of everything new in content marketing, especially if you consider that 91% of B2B marketers and 86% of B2C marketers indicate they are using content currently as part of their overall marketing strategy. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Case Studies 118

Case Studies Case Study Studies Content Marketing 118

Metadata

MARCH 18, 2021

B2B Category Creators Episode 2 Complete Transcript. And a few years back I helped a friend of mine run a sales team for a telecom company. Actually a small with a lot of funding, and put all my sales reps on SalesForce. So Segment, the entire existence had a very different sales cycle than anything else in Martech.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52