How to Capture Buyer Intent in B2B Marketing
Marketing Insider Group
FEBRUARY 1, 2021
The digital era has led to changes in the way brands market their products and services. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. The Shift to Customer-Centric Marketing. What is B2B Buyer Intent Data?
Let's personalize your content