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Five Ways to “Get Real” With B-to-B Social Media

Biznology

Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. First, get busy on LinkedIn.

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How to Calculate Social Marketing ROI

Paul Gillin

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. They include Indium Corp., Defining ROI.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

50 Killer Free Social Media Icon Sets - Hubspot , September 10, 2010 Social media is an incredibly effective tool for sharing content, boosting popularity, improving search engine optimization, and getting found on the internet. That’s what made search engine optimization work. or spread all over the globe. 3D Icon Set.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Wikipedia and a handful of open-source software developers were the pioneers. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Search Engine Marketing ROI. Crowd-sourcing moves into the mainstream.