article thumbnail

Five Ways B-to-B Marketers Need to Change Their Game

Biznology

Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. But there’s more.

B to B 80
article thumbnail

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

90% of B2B Marketers Count on Content Marketing in 2010 - Content Marketing Today , September 15, 2010 The brand-new and very revealing study from Junta 42 and Marketing Profs reinforces the growing dominance of content marketing in the business-to-business arena. Business to Business (26). Monitoring. InsideView (8).

article thumbnail

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. Wikipedia and a handful of open-source software developers were the pioneers. Content Marketing Converts Even the Toughest Business Buyers , August 12, 2010. B to B (18). Business (266).