B to B, Banner Ads and Wikipedia

How Performance Marketing Accelerates B-to-B Prospecting

Biznology

JULY 5, 2012

Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. There are scads of ways performance marketing is being applied across the B-to-B go-to-market spectrum. Where is performance marketing in B-to-B headed? What a treasure trove!

B to B

B to B Marketing Prospects Advertising Agencies Work Management

Testing for B-to-B Marketers: How hard is it?

Biznology

NOVEMBER 30, 2011

Image via Wikipedia. B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience. It’s a fact that the typical B-to-B campaign targets universes that are too small to support a split test.

B to B

B to B Adwords Planning Paid Search Agency

B2B Marketing Zone

How Performance Marketing Accelerates B-to-B Prospecting

Testing for B-to-B Marketers: How hard is it?

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