Biznology

JULY 5, 2012

Photo credit: Wikipedia. Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. There are scads of ways performance marketing is being applied across the B-to-B go-to-market spectrum. Where is performance marketing in B-to-B headed? What a treasure trove!

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Biznology

DECEMBER 21, 2011

Image via Wikipedia. In the old days—just a few years ago—when business buyers had a problem, they’d call in their vendors for advice on how to solve it. In the old days—just a few years ago—when business buyers had a problem, they’d call in their vendors for advice on how to solve it. But there’s more.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Biznology

NOVEMBER 27, 2013

(Photo credit: Wikipedia). To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. Executive race, religion, country of origin, and second language (Stirista).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

JANUARY 23, 2012

Image via Wikipedia. One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. There are three reasons why I like this program: The content is fresh, lively and relevant to both the recipient and the sales objective of the vendor.

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

Biznology

JANUARY 29, 2014

(Photo credit: Wikipedia). Even the marketing automation software vendors themselves recognize the importance of strategy for their own success, as well as that of their clients. B2B Marketing Internet Marketing Slider B-to-B marketing CRM Eloqua marketing automation Marketo Sirius Decisions' This worries me.

Marketing Automation Services 80

Marketing Automation Services Work Management Marketing Automation Marketing Management 80

Biznology

JULY 25, 2013

Photo credit: Wikipedia. Customer’s buying process stage, such as awareness, needs identification, solution identification, vendor selection, purchase, usage. B2B Marketing Content Marketing B-to-B B2B buyer journey buying process content audit Content marketing' In the B2B marketing world, content is used primarily to 1.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80