B to B, Response Rate and Wikipedia

Testing for B-to-B Marketers: How hard is it?

Biznology

NOVEMBER 30, 2011

Image via Wikipedia. B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience. It’s a fact that the typical B-to-B campaign targets universes that are too small to support a split test.

B to B

B to B Adwords Planning Paid Search Agency

How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. In this chapter, we’ll suggest some approaches. Defining ROI.

ROI

ROI Paid Content Social Marketing Webcast

B2B Marketing Zone

Testing for B-to-B Marketers: How hard is it?

How to Calculate Social Marketing ROI

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