markempa
APRIL 24, 2009
These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. Click here to learn more.
ViewPoint
JANUARY 26, 2012
These are the five essential channels you can rely on for generating a steady stream of inquiries that you can then convert to qualified leads, and have a prayer of closing enough sales to meet your revenue quota. Your website The source of your cheapest and most qualified sales leads is right at your fingertips: your company website.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ViewPoint
JUNE 7, 2016
Maybe the rep simply has a hunch the lead’s not good, or has another subjective reason not to follow up. Jay writes: “A formal lead acceptance process (see Truth 6 in this blog series outlining the importance of having a judicial branch in place) is important in b-to-b demand creation for four reasons: Avoiding lead oblivion.
Biznology
OCTOBER 14, 2015
A lively case study of how a tech company used data to fuel its business growth. Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B2B marketing, particularly sales lead generation. The top 5 techniques for keeping your data clean and fresh.
markempa
DECEMBER 21, 2006
According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." Companies Are Severely Mismanaging Lead Generation Ultimately, if marketers want to win over finance they need to demonstrate that marketing is an asset, not a liability.
markempa
SEPTEMBER 12, 2007
According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." Krol writes, "The study found that a relationship between marketing and finance is often lacking.
markempa
OCTOBER 19, 2006
A lead isn’t a lead until it’s been qualified. I was happy to participate in a Lead Scoring & Management Roundtable organized by MarketingSherpa. They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads. A lead isn’t a lead until it’s been qualified.
Expert insights. Personalized for you.
120 
Let's personalize your content