Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. 2010 was the year social media moved from cutting edge to mainstream (right?). Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

B2B Digital Marketer

AUGUST 17, 2020

Rehumanizing B2B Digital Marketing. With technology advancing and our world rapidly changing, automation and digital communication becomes the modern approach to marketing. The human connection is gone and marketers are no longer able to build a relationship with their customers. Timestamps/Outline. 12:04 – 1.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

B2B Digital Marketer

AUGUST 25, 2020

In this episode of the B2B Digital Marketer Podcast , Linda Ruffenach shares why B2B digital marketing is all about building a personal relationship with the customer and solving their problems. 01:47 – Linda’s background in B2B Digital Marketing. 03:17 – The disconnect between marketing and sales.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. In fact, many of the most successful marketers aren’t that concerned with ROI at all.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Heinz Marketing

DECEMBER 2, 2019

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 52

Top of Funnel Marketing Proposals Template Work Management 52

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. The following are the top items from featured sources based on social signals. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Featured Sources.

Ning 40

Ning Paid Content Facebook Sales Management 40

A Better Jones

AUGUST 2, 2019

And then we can focus on the content. A little bit about me, I've been running a lot of marketing for John and Jay Barrows. And then I've also done B-to-B side sales which is where my heart is. Pretty much everything on the top of funnel side on both marketing and sales. Lucas: Yeah, you're a little pixelated.

Linkedin 61

Linkedin Paid Content Top of Funnel Paid Search Agency 61

Ledger Bennett

JUNE 17, 2019

The marketing budget as a % of revenue is 8.6% The marketing budget as a % of revenue is 8.6% This model of connecting all automation, technology, media, organic efforts to a funnel model is one that Ledger Bennett puts in place frequently. Marketing / Client Service: 3.2 / 5. for a high performing team compared to 5.5%

Lead Ranking 40

Lead Ranking Demand Generation Agencies Paid Search Agency Marketing Qualified Leads 40

Hubspot

OCTOBER 18, 2011

Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. It is entirely possible for your marketing not to suck. Determine what the half-life of your marketing channels is.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28