Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

MAY 13, 2010

People usually call me for help setting up and optimizing their social marketing programs. This is particularly important for b-to-b companies, which establish long-term relationships with their customers. If you’re interested in social marketing, start with the social part. Clients are sometimes frustrated by this.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JUNE 29, 2011

I wrote in B-to-B magazine early this year about a Make magazine-like video series they started last fall that appeals to engineers’ passion for tinkering as well as for fun. A couple of notable B2B efforts have caught my eye recently that I wanted to share.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

OCTOBER 7, 2010

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. Tags: B-to-B Social Media influence socialnetworks CRM socialcrm socialmap. I encourage you to restrain your enthusiasm. But it’s not 2.0

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Blaming the Tools. Disillusionment is starting to set in.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JANUARY 26, 2016

I was delighted when B2B Marketing Zone – a website and newsletter that I devour – asked me to be one of 25 contributors to its “ B2B Marketing Trends for 2016 ” e-book. I love this content concept, and it’s an idea more B2B marketers could adopt. I picked a few quotes from the e-book that I really like.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

MAY 25, 2010

There I got a chance to meet some remarkable people who took chances on social marketing before it was fashionable and won. His advice to prospective b-to-b bloggers: “Be prepared to stick with it for a while; it takes a couple of years to build up your presence. Those stories are rich in the keywords that customers use.”.

BtoB 50

BtoB B2B B to B Blogger 50