Biznology
FEBRUARY 29, 2012
Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. First, get busy on LinkedIn.
Biznology
MAY 30, 2012
There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. So that’s my argument for gating content in B-to-B marketing.
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Biznology
DECEMBER 31, 2014
Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.
Biznology
NOVEMBER 27, 2013
B2B Marketing Market Research Offline Marketing Slider B-to-B B2B Data data modeling database marketing lead generation marketing lists propspecting' Bernice and I are always open to ideas for future studies. We welcome your feedback and suggestions.
Biznology
DECEMBER 5, 2014
A similar focus occupies Warm-Transfer, which tele-qualifies leads generated by very large insurance companies, and warm transfers the prospects to the clients’ sales teams. “We We need volume of at least 1,500 leads a month to serve a client efficiently,” says Jeff Feuer, CEO. Makino’s approach? Laser focus,” says Rentschler.
Biznology
MARCH 23, 2018
It’s the daily blocking and tackling of account targeting, sales lead generation, outbound communications, call centers, and data management and building a trusted reputation that drives business growth. Whatever is in fashion or what people think is working, remember that the basics still drive B2B marketing. Like this post?
Biznology
JULY 2, 2018
Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today.
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