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Five Ways to “Get Real” With B-to-B Social Media

Biznology

Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. First, get busy on LinkedIn.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Why it’s great: The Inbound Marketers group is run by a team of HubSpot members providing guidance on tactics, tips, and best practices around all facets of inbound marketing. Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive.

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How to find your best B2B prospects

Biznology

Use Google display ads. Google lets you “describe” your ideal prospects with keywords and hunt them down all over the Internet. This article is adapted from Ten Tips: How to Find Your Best B2B Prospects. Attract them with killer content. Enrich your customer and prospect records with appended data. Like this post?

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Case Study: San Francisco Travel Sets New Agenda For Content Marketing Management

DivvyHQ

A lot of content that we created was haphazardly put into Google Docs, but then people wouldn’t be notified about changes to documents, and things would fall through the cracks,” Rosenbaum said. The migration from Google Docs to DivvyHQ happened quickly. After an on-site demo with DivvyHQ, he was sold.

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Webinar Recap: Inside the Buyer’s Brain

Hinge Marketing

The larger study, conducted with RAIN Group, looked at 700 complex B-to-B sales where buyers were responsible for $3.1 for more tips on knowing your buyers. What Does Google’s Latest Update Mean for Professional Services Firms?' The overall study included 822 Buyers and 533 Sellers. billion in annual purchases.

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15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

Here are 15 of my favorite tips. You can also use Google URL Builder. It generates longer links, but they’re compatible with Google Analytics. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Please add your own as comments. Ask Questions.

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Smart and Focused B2B Search

MLT Creative

Perplexed why Google can’t read your mind? Using combinations of Operators and Google Special Syntaxes can help you locate the credible sources and better focus your B2B marketing search experience. Google is a remarkably powerful tool that can ease and enhance your Internet exploration. Try some of these search tips.

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