Paul Gillin

JUNE 29, 2011

I wrote in B-to-B magazine early this year about a Make magazine-like video series they started last fall that appeals to engineers’ passion for tinkering as well as for fun. You can Google around and find much of this advice elsewhere but the company has conveniently aggregated it in one spot.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Convince & Convert

MARCH 8, 2012

I’m B-to-B. I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers. Jonathan: It was quite deliberate that we started on Facebook because, in terms of volume, that is, next to Google, where people enter the journey on the Internet as of right now.

Paid Search Agency 121

Paid Search Agency Companies Work Management Facebook 121

Buzz Marketing for Technology

JUNE 27, 2008

The KM exercise must be rooted in pressing business issues (and there should be plenty of those to go around, given the business climate). Six Techniques to Get More from the Web than Google Will Tell You. Find out why a new study picks Googles Messaging Security over competitors. Salesforce for Google Apps Webcast.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

B2B Digital Marketer

MARCH 8, 2021

And I think another aspect to that too, is, uh, the methods by which content is found, you know, something as simple as Google search engine are becoming more and more sophisticated also. Um, Google, you know, can find the specific paragraph in your content that would be relevant for a specific search. Jim Rembach (09:41): Yeah.

High Quality Lead 52

High Quality Lead Marketing AI Optimization Effectiveness 52

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. In this chapter, we’ll suggest some approaches.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Online Marketing Institute

JANUARY 4, 2011

In fact, Delivra has jumped more than 20 pages in Google search results for key phrases such as “email marketing&# since starting its concerted blogging and social media effort. Now we get new project inquiries, speaking engagements, press mentions, job inquiries and even advertising requests just about every day.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Buzz Marketing for Technology

JUNE 27, 2008

But IT departments are hard-pressed to protect mobile data and to manage security software, wireless clients and regulatory compliance for mobile workers. Run Desktop and CRM Applications Side by Side with Salesforce & Google. The Combined Power of Salesforce and Google Apps. Energy Efficiency. Space Management. Mainframes.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100