ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. In last place: Facebook, whose problem (according to Forrester VP and principal analyst Nate Elliott) is poor targeting and static-image ad units.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

Spending 120

Spending Media Mobile Advertising Forrester 120

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. FTC Cracks Down on Blogger Payola, Celebrity Tweets. Social media use soars among b-to-b marketers. Forrester Predicts Huge Growth for Social Media Marketing.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Convince & Convert

MARCH 8, 2012

I’m B-to-B. This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Forrester’s consulting division did a survey of over 100 V.P. Especially when you talk B-to-B companies, there is quite a long way to an actual sale, of course, so that makes it even less relevant.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

The ROI Guy

DECEMBER 6, 2010

Sources: • SiriusDecisions B-to-B Buyers Survey 2010, on an online survey of more than 600 b-to-b marketers • IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 Posted by Tom Pisello at 8:55 AM Email This BlogThis! . Frugalnomics in Full Effect: Forrester and Gartner.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Hubspot

NOVEMBER 16, 2012

In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." Gaines writes: " SiriusDecisions expects the inbound marketer to become a fixture in the majority of b-to-b marketing organizations in the next one to two years.". Customer Evangelist / Customer Experience Professionals.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

People are now curating lists of the most influential bloggers by Klout score. Why Chris Brogan is invincible - grow - Practical Marketing Solutions , November 14, 2010 I am fascinated with uber-blogger Chris Brogan as a cultural icon of the social media revolution. How are your landing pages and blogger pitches? ReTweeting.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40